About the job Company Description Propelld is a Series-D funded fintech company that offers versatile, fully digital financing solutions for learners enrolled in vetted education partner institutions. With deep expertise in the education segment, the company designs tailored loan products that consider learning capabilities and employment potential, supported by agile technology infrastructure. Since 2017, Propelld has focused on democratizing access to education by transforming how financing works across the educational ecosystem. The company partners with 2000+ institutes and is a leader in the Ed-tech, Skill-Up, and job-focused education segments, while expanding into other education categories. Propelld’s growing, data-driven team values role autonomy and the chance to build and scale from the ground up.

About the Role
The ASM will play a key role in expanding the education-partner network and driving sustainable business growth across Uttarakhand. Role Overview The Area Sales Manager will own the overall sales and business performance for Uttarakhand, lead Sales Managers and Relationship Managers, expand the institute network, strengthen strategic education-partner relationships, and drive disbursement, productivity, growth and portfolio-quality objectives.

Key Responsibilities
• Own the overall business target and performance for the assigned area.
• Lead, coach and manage Sales Managers and the broader field-sales organization.




• Create area-level business plans covering institute acquisition, activation, productivity and revenue/disbursement growth.
• Build and maintain senior relationships with colleges, universities, coaching institutes and other education partners.
• Identify high-potential institutes and develop strategies to increase their business contribution.
• Review SM/RM performance across leads, logins, approvals, conversions and disbursements.
• Conduct regular business reviews and define corrective actions for underperforming teams or institutes.
• Drive acquisition of strategic and high-value institutional partnerships.
• Work cross-functionally with Credit, Operations, RCU, Product, Marketing, Collections and Customer Support to remove business bottlenecks.
• Monitor market trends, competitor activity, product positioning and local opportunities.
• Ensure adherence to company policies, internal controls, compliance standards and applicable regulatory requirements.
• Provide management with area-level forecasts, business insights, risks and action plans. Key Performance Indicators
• Area-wise disbursement value and volume
• Target achievement and growth
• SM and RM productivity
• New institute acquisition and activation
• Existing institute productivity
• Lead-to-login and login-to-disbursement conversion
• Portfolio quality and business sustainability
• Forecast accuracy and execution of action plans

📌 Area Sales Manager (Dehradun)
🏢 Propelld
📍 Dehradun