Job Details Salary Range: 6-10 LPA Company: BetterHerbs (Lickerish Foods Pvt. Ltd.)

Job Type
Full-time (On-Site)

Location:
Noida Sec-58

Experience:
2-4 years About BetterHerbs BetterHerbs is a fast-growing D2C health & wellness brand focused on science-backed and Ayurveda-inspired nutrition for mothers, women and children. Our portfolio includes products across pregnancy nutrition, lactation, child nutrition, infant wellness and women’s hormonal wellness.

About the Role
We're looking for a highly creative, research-driven individual who understands what makes people stop scrolling, pay attention and take action. You'll be responsible for developing high-converting ad concepts, hooks and scripts for our D2C wellness brands across Meta and other digital platforms.

Key Responsibilities
- Develop performance-driven ad scripts for doctors, founders, influencers, B-rolls, AI videos and static ads.
- Research competitor brands, winning ads, consumer trends and emerging creative formats.
- Apply persuasion techniques, consumer psychology and copywriting frameworks to develop compelling concepts.
- Identify different marketing angles, customer pain points, personas and awareness stages.
- Create thumb-stopping hooks, engaging storytelling and strong CTAs.
- Experiment with formats such as myth-busting, UGC,



storytelling, problem–solution, social proof and contrarian concepts.
- Repurpose winning concepts into fresh angles, hooks and creative variations.
- Collaborate with designers, video editors and performance marketers to execute ideas.
- Analyse creative performance (CTR, CPA, ROAS) and use insights to develop better concepts. Who We're Looking For
- 2
- 4 years of experience in creative strategy, performance copywriting or D2C advertising.
- Strong understanding of direct-response marketing, persuasion frameworks and consumer psychology.
- Excellent Hindi/Hinglish and English scripting skills.
- Ability to research deeply and think beyond conventional advertising ideas.
- Solid understanding of Meta ads, short-form videos and digital consumer behaviour.
- Someone who can combine creativity, analytical thinking and commercial awareness.
- Prior D2C/performance marketing experience preferred. What Matters Most We're not looking for someone who can simply write 10 scripts. We're looking for someone who can identify 10 different reasons why a customer would buy the same product
- and turn each into a compelling ad concept. Consumer Psychology + Research + Creativity + Performance Mindset.

📌 Creative Strategist –C Copywriting (Noida)
🏢 BetterHerbs
📍 Noida