Job Description
Job Title: Performance Marketer (Meta Ads, Google Ads)

Location:
Trimurti Nagar, Nagpur (On-site)
- Full-time

Experience:
5+ years Monday to Saturday (6Days)
- 10AM to 7PM Company Description (Doorstep Car Wash Near Me | Service For All Vehicles | Hoora) Hoora is India’s leading vehicle care company, focused on making vehicle management simple, reliable, and accessible for everyone. Starting as a doorstep car wash in Nagpur, Hoora has grown into a nationwide brand operating across 85+ cities, with over 2.5 million app downloads and 200,000+ satisfied customers. The company offers an all-in-one platform that combines doorstep car and bike wash services, premium auto care products, insurance assistance, and income opportunities through partner and distributor programs. In a traditionally unorganized industry, Hoora is committed to structured operations, trained professionals, and transparent pricing to deliver consistent quality. Hoora is building better vehicle care for India with real solutions and meaningful impact for both vehicle owners and service partners. Role Description This is a full-time, on-site Performance Marketer role based in Nagpur. The Performance Marketer will plan, execute, and optimize paid campaigns across digital channels such as search, social media, app installs, and remarketing to drive customer acquisition and retention. The role involves managing campaign budgets, tracking key performance metrics, and using data to improve ROI and lower acquisition costs. The Performance Marketer will collaborate with marketing, design, and product teams to develop compelling ad creatives, landing pages, and user journeys that support growth objectives. Daily responsibilities include analyzing campaign performance, preparing reports, conducting A/B tests, and identifying new growth opportunities across Hoora’s services, products, and partner programs.



Candidate Profile & Qualifications
• Experience (Mandatory): 3–5 years of hands-on experience in Digital Marketing with a strong focus on Performance Marketing, Paid Media, and Online Sales.
• Proven Track Record: Demonstrated history of managing monthly ad spends of ₹10L+ while maintaining 4x–6x ROAS and aggressive CAC targets.
• Technical Proficiency: Expert-level mastery over Meta Ads Manager, Google Ads (Search, Display, Performance Max, Demand Gen), Google Analytics (GA4), Shopify analytics, and CRM automation tools.
• Industry Preference: Prior background in high-growth D2C consumer brands or hyperlocal marketplaces (e.g., Zomato, Swiggy, Urban Company) is highly preferred.
• Creative & Copywriting Acumen: Solid commercial sense of what drives conversion, with the ability to guide design and copy teams to build high-converting performance assets.
• Mindset: Aggressive, revenue-first, and data-obsessed—focused directly on bookings, sales numbers, and bottom-line margin over vanity metrics.

Key Responsibilities
1. Performance Marketing & Hyperlocal Sales
• Funnel Mastery: Design, launch, and optimize full-funnel paid campaigns across Meta, Google, and programmatic platforms to drive app bookings and online store transactions.
• ROAS & Budget Ownership: Manage daily ad spend allocations, continuously tracking real-time ROI/ROAS against revenue output to scale spend efficiently.
• Hyperlocal Targeting: Execute granular,



pin-code and city-specific geotargeted campaigns to drive booking volume in high-capacity service zones across Nagpur and new expansion cities. 2. D2C E-Commerce & Marketplace Growth
• Product Sales Strategy: Lead the online sales roadmap for Hoora’s car/bike accessories and D2C product lines, optimizing the web/Shopify purchase path for seamless checkouts.
• Retention & LTV: Collaborate with CRM teams to build email, SMS, and WhatsApp automation flows, driving repeat purchases and increasing customer lifetime value.
• Marketplace Channels: Oversee product performance, ad visibility, and conversions across external e-commerce marketplaces (Amazon, Flipkart). 3. Conversion Rate Optimization (CRO) & Creative Strategy
• Landing Page Optimization: Partner with UI/UX, design, and content teams to build high-intent landing pages and dynamic creatives tailored to vehicle owners.
• Systematic A/B Testing: Continuously test ad formats, hooks, value hooks, and checkout flows to eliminate funnel drop-offs and improve click-to-booking rates. 4. Data Analytics & Executive Reporting
• Performance Dashboards: Build and monitor automated dashboards tracking CAC, Conversion Rate (CVR), ROAS, AOV, and channel-wise revenues.
• Market Intelligence: Analyze buyer cohorts, seasonal vehicle-care trends, and competitor actions to adapt ad strategies rapidly. Hoora Employment Policies
• Performance Culture: We operate on a standard 12-month appraisal cycle, offering a one-time performance review after the first 6 months of employment to reward early impact.
• Work Days: 6 days a week (Monday to Saturday, 10 AM to 7 PM).
• Leave Policy: Two leaves every month. Selection Process Resume Screening ➔ Round 1 (Performance Marketing & Funnel Assessment) ➔ Round 2 (Paid Media Strategy & ROAS Case Study) ➔ Round 3 (Final Interview with HOD) ➔ Documentation & Offer Rollout

📌 Performance Marketer (Nagpur)
🏢 Hoora
📍 Nagpur