Role Overview:
- We are looking for a proactive, target-driven and result-oriented B2B Lead Generation to drive the top of the fee-based sales funnel for the Awarding Body. The primary responsibility of this role will be to identify, research, prospect and engage potential B2B Training Partners through structured outbound lead-generation activities. The candidate will be responsible for building a robust pipeline of prospective institutional partners, conducting initial requirement-gathering discussions, assessing lead suitability and scheduling qualified business meetings for the reporting manager. Approximately 85% of the role will focus on B2B demand generation and pre-sales activities, while the remaining 15% will involve CRM management, pipeline tracking and secondary sales MIS reporting. Key Responsibilites:
-
• Identify, research and generate prospective B2B leads across diverse institutional segments, including: -Private Vocational Training & Skill Development Institutes -EdTech Platforms -CSR Implementing Agencies and NGOs -NSDC / NCVET-affiliated and accredited Training Centres -Corporate Training Academies -College and University Skill Development Centres
• Build and maintain comprehensive databases of potential Training Partners using data-scraping tools, lead-generation platforms, government portals,



public directories and other relevant sources.
• Conduct targeted outbound prospecting through calls, emails, LinkedIn and other relevant communication channels.
• Evaluate and qualify leads based on business potential, readiness, requirements and likelihood of conversion.
• Maintain consistent follow-ups to nurture high-intent prospects and move them towards the next stage of the sales funnel.
• Prepare detailed lead briefs covering institutional background, key contact details, business requirements, operational metrics, existing affiliations, commercial expectations and discussion history.
• Publish routine weekly pipeline and conversion reports to track which lead sources and outreach channels are performing best.
• Maintain strict hygiene in the CRM by ensuring accurate activity logging, pipeline stage updates, and deduplication of self-sourced leads. Qualifications & Skills Required:
• Graduate essential; MBA preferred.
• 2-5 years in lead generation, pre-sales, inside sales or sales operations.
• EdTech, skilling, training or B2B services background preferred.
• Strong knowledge of prospecting tools like Apollo.io, LinkedIn Sales Navigator, Lusha, Apify and lead management platforms.
• Good english communication skills.

📌 Sr. Executive- Lead Generation (India)
🏢 Medhavi Skills University
📍 India