Company: Zibaa

Location:
Gurugram (On-site) Employment Type: Full-time

Experience:
0
- 2 Years

Salary:
As per industry standards (based on experience and capabilities) About ZibaaZibaa is a contemporary Indian fashion brand celebrating the timeless art of authentic Lucknowi Chikankari through modern silhouettes. Rooted in craftsmanship, heritage and contemporary aesthetics, we bring thoughtfully handcrafted fashion to women across India. As we continue to grow, we're looking for a proactive, enthusiastic and versatile Marketing Executive who will work directly with the founder and take ownership of multiple marketing activities across the brand. This is an exciting opportunity for someone who wants to understand how a fast-growing D2C fashion brand operates, from product launches and social media marketing to performance marketing, customer insights and brand strategy. Role OverviewWe are looking for a Marketing Executive who is creative, analytical, curious and comfortable handling multiple responsibilities. You will work closely with the founder and marketing team on planning and executing marketing initiatives, managing social media activities, researching market trends, coordinating new product launches, analysing campaign performance and identifying opportunities to grow the brand. We are looking for someone who doesn't just wait for instructions but actively brings new ideas to the table, identifies opportunities, takes initiative and gets things done.

Key Responsibilities
1. Social Media Management & Content Strategy
• Assist in planning and executing Zibaa's social media strategy, primarily across Instagram and other relevant platforms.
• Research trending content formats, Instagram Reels, viral hooks, audio trends and competitor activities.
• Develop creative ideas for Instagram Reels, Stories, carousels and other social media content.
• Prepare and manage monthly content calendars.
• Coordinate with content creators, influencers, photographers and video editors to ensure timely content execution.
• Track social media engagement, reach, follower growth and content performance.
• Identify opportunities to improve brand visibility, engagement and audience growth.
• Stay updated with the latest social media trends, fashion content formats and platform updates. 2. New Product Launches & Campaign Management
• Assist in planning and executing new collection launches and product drops.
• Research market trends, customer preferences, emerging fashion categories and seasonal opportunities.
• Work on product launch strategies, campaign concepts, creative communication and promotional activities.
• Coordinate with the design, production, inventory and content teams to ensure smooth product launches.
• Develop product storytelling, launch announcements, campaign ideas and promotional communication.
• Identify opportunities to create buzz, anticipation and urgency around new launches.
• Monitor the performance of newly launched products and share insights with the founder. 3. Market Research & Trend Spotting




• Regularly research emerging fashion trends, consumer behaviour and changing customer preferences.
• Track competitor brands, their product launches, pricing, marketing strategies, social media content and promotional campaigns.
• Identify new marketing opportunities, trending products, emerging categories and potential collaborations.
• Conduct research on customer personas, target audiences and purchasing behaviour.
• Explore innovative marketing ideas, brand collaborations and influencer opportunities.
• Prepare regular research reports with actionable insights and recommendations.
• Stay updated with developments in the Indian D2C fashion and lifestyle industry. 4. Performance Marketing & Campaign Coordination
• Work closely with the performance marketing team on Meta Ads and other digital marketing initiatives.
• Assist in brainstorming creative concepts, advertising hooks, campaign messaging and promotional strategies.
• Track campaign performance metrics such as ROAS, CAC, CTR, CPC, CPM, conversion rates and revenue.
• Analyse creative performance and identify which products, hooks, formats and messaging are driving results.
• Coordinate with the creative team to ensure a consistent pipeline of fresh advertising creatives.
• Assist in planning promotional campaigns, festive sales, seasonal offers and marketing activities.
• Help identify opportunities to improve customer acquisition and conversion rates. 5. Marketing Analytics & Reporting
• Track and analyse key marketing metrics across social media, advertising campaigns and website performance.
• Prepare weekly and monthly marketing performance reports.
• Monitor website traffic, conversion rates, average order value, customer acquisition and product-level performance.
• Analyse bestsellers, slow-moving products, customer preferences and purchasing patterns.
• Identify trends and actionable insights from available data.
• Help the founder make informed marketing decisions through research and data analysis.
• Maintain marketing trackers, campaign calendars and performance dashboards. 6. Influencer Marketing & Collaborations
• Research and identify relevant fashion influencers, content creators and UGC creators.
• Assist in influencer outreach, negotiations and collaboration management.
• Coordinate barter collaborations, paid partnerships and product seeding.
• Track influencer deliverables, content submissions and campaign performance.
• Explore potential brand partnerships and collaboration opportunities.
• Build and maintain a database of relevant creators and influencers. 7. General Marketing & Founder Support




• Work directly with the founder on day-to-day marketing priorities and strategic initiatives.
• Assist in brainstorming new marketing ideas, campaigns and growth opportunities.
• Coordinate with internal teams to ensure timely execution of marketing activities.
• Take ownership of assigned projects from ideation to execution.
• Manage multiple tasks simultaneously while ensuring deadlines are met.
• Assist with marketing presentations, research documents, reports and campaign planning.
• Proactively identify gaps and suggest ways to improve existing marketing processes. Skills & Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, Management or a related field.
• 0
- 2 years of experience in marketing, social media, brand management or digital marketing.
• Strong interest in fashion, lifestyle, e-commerce and the D2C ecosystem.
• Good understanding of Instagram, social media marketing and digital advertising.
• Strong research, analytical and problem-solving skills.
• Basic understanding of marketing metrics such as ROAS, CAC, CTR, CPC, conversion rate and AOV.
• Good command of Excel/Google Sheets and PowerPoint/Google Slides.
• Excellent written and verbal communication skills.
• Ability to research, organise information and present actionable recommendations.
• Familiarity with tools like Meta Business Suite, Google Analytics, Shopify and Canva will be an added advantage. What We're Looking ForWe are looking for someone who:
• Is proactive, self-driven and comfortable taking ownership of tasks.
• Has a strong interest in understanding how brands are built and scaled.
• Is curious about fashion trends, consumer behaviour and marketing strategies.
• Can think creatively while also being comfortable working with numbers and analytics.
• Is organised and capable of managing multiple projects simultaneously.
• Can work independently but is also a strong team player.
• Is comfortable working in a fast-paced startup environment.
• Is eager to learn, experiment and take on new responsibilities.
• Can work directly with the founder and contribute ideas without hesitation. Most importantly, we are looking for someone who thinks like a marketer and not just an executor. Why Join Zibaa?
• Work directly with the founder and gain first-hand exposure to business and brand-building.
• Be involved in marketing strategy, product launches, social media, performance marketing and business growth.
• Get the opportunity to experiment with ideas and see their impact on actual business performance.
• Work in a rapid-paced, entrepreneurial environment.
• Develop a comprehensive understanding of how a D2C fashion brand operates and scales.

How to Apply
If you are passionate about marketing, fashion, social media and building brands, we would love to hear from you Please share your updated resume along with a brief introduction about yourself. Application Email: [email protected] Subject Line: Application – Marketing Executive | Zibaa

📌 Marketing Executive – Brand (Gurugram)
🏢 ZIBAA
📍 Gurugram