Company: Manifest Hospitality Brands: Sorano | Mehico

Location:
Kolkata Employment Type: Full-time

Experience:
4–7 Years Department: Marketing Job SummaryManifest Hospitality is looking for a creative, strategic and commercially driven Marketing Manager to lead the marketing initiatives for its restaurant brands, Sorano and Mehico. The candidate will be responsible for developing and executing brand-specific marketing strategies, strengthening brand visibility, driving customer acquisition, increasing restaurant footfall and building strong customer engagement. The role requires a combination of brand management, digital marketing, public relations, influencer marketing, event marketing and business development. The ideal candidate should understand the restaurant and hospitality industry and be capable of translating marketing initiatives into measurable business results.

Key Responsibilities
1. Brand Strategy & Management
• Develop and execute comprehensive marketing strategies for Sorano and Mehico.
• Maintain distinct brand identities, positioning, communication styles and target audience strategies.
• Ensure consistency in brand communication across all platforms.
• Develop annual and monthly marketing calendars.
• Identify opportunities to strengthen brand recall and market positioning.
• Work on current product launches, menu launches and seasonal campaigns. 2. Digital Marketing & Social Media
• Oversee social media strategy and execution across Instagram, Facebook and other relevant platforms.
• Plan monthly content calendars, campaigns, reels, stories and creative communication.
• Coordinate with graphic designers, photographers, videographers and external agencies.
• Ensure regular and engaging brand communication.
• Monitor social media performance, engagement, reach and audience growth.
• Manage paid digital campaigns in coordination with performance marketing partners.
• Track digital campaign effectiveness and ROI. 3. Influencer & Public Relations
• Develop and manage influencer marketing strategies.
• Identify and collaborate with food bloggers, lifestyle influencers, content creators and relevant personalities.
• Manage restaurant invitations, influencer visits and collaboration deliverables.
• Build relationships with media houses, publications, lifestyle platforms and PR agencies.




• Coordinate press coverage, features, reviews and brand mentions.
• Track the reach and business impact of influencer and PR activities. 4. Events & Experiential Marketing
• Conceptualise and execute events, themed evenings, festive celebrations and special dining experiences.
• Plan brand collaborations, chef collaborations, mixology events and curated experiences.
• Coordinate with beverage partners, lifestyle brands and corporate partners for collaborations.
• Develop strategies to drive reservations and restaurant footfall through events.
• Manage event budgets, planning, execution and post-event performance reports. 5. Revenue & Business Growth
• Work closely with restaurant operations teams to identify business-building opportunities.
• Develop marketing campaigns to drive reservations, covers and revenue.
• Identify low-performing days and periods and design targeted promotional campaigns.
• Plan seasonal, festive and occasion-based campaigns.
• Develop corporate tie-ups, brand partnerships and group dining opportunities.
• Track the impact of marketing activities on restaurant sales and customer acquisition. 6. Customer Engagement & Loyalty
• Coordinate with the CRM team to develop customer engagement and retention campaigns.
• Plan birthday, anniversary and VIP guest engagement initiatives.
• Develop customer loyalty and referral programmes.
• Identify opportunities to improve repeat visits and customer lifetime value.
• Use customer insights to develop targeted marketing campaigns. 7. Partnerships & Business Development
• Identify strategic partnerships with lifestyle, fashion, hospitality and beverage brands.
• Develop corporate partnerships and special occasion tie-ups.
• Explore opportunities for cross-brand promotions and collaborations.
• Build relationships with event organisers, corporates and relevant local communities. 8. Budgeting & Marketing MIS




• Prepare and manage monthly and annual marketing budgets.
• Track marketing expenditure against approved budgets.
• Measure campaign ROI and cost per acquisition wherever applicable.
• Prepare monthly marketing performance reports.
• Present campaign results, brand performance and upcoming initiatives to management.
• Maintain an organised record of marketing activities, collaborations and deliverables. Key Performance Indicators (KPIs)The Marketing Manager will be evaluated on:
• Brand visibility and awareness growth.
• Social media reach, engagement and audience growth.
• Qualified reservations and covers generated through marketing campaigns.
• Revenue contribution from marketing initiatives.
• Influencer and PR campaign performance.
• Event attendance, reservations and revenue.
• Corporate partnerships and brand collaborations.
• Marketing budget utilisation and ROI.
• Campaign execution within defined timelines.
• Customer acquisition and repeat engagement. Candidate Requirements
• Graduate/Postgraduate in Marketing, Business Administration, Mass Communication or a related field.
• 4–7 years of relevant marketing experience, preferably in hospitality, restaurants, luxury lifestyle or F&B.;
• Proven experience in brand management and digital marketing.
• Strong understanding of social media platforms and content strategy.
• Experience in influencer marketing, PR, events and brand collaborations.
• Working knowledge of Meta Ads and digital marketing analytics.
• Excellent communication, presentation and negotiation skills.
• Strong project management and budgeting abilities.
• Creative thinking combined with commercial and analytical understanding. Ideal Candidate ProfileWe are looking for someone who understands that restaurant marketing goes beyond social media posts and influencer visits. The candidate must be capable of building desirable brands, creating memorable customer experiences and translating marketing initiatives into actual restaurant business. The individual should be proactive, commercially aware, creative and comfortable working in a fast-paced hospitality environment. Reporting To: Central Management / Senior Management Brands: Sorano | Mehico Employment Type: Full-time

📌 Marketing Manager (Kolkata)
🏢 Manifest Hospitality
📍 Kolkata