Company: Synax Technologies

Location:
Hyderabad, India

Experience:
3–5 Years Employment Type: Full-time About Synax TechnologiesSynax Technologies is a Value-Added Distributor (VAD) specialising in cybersecurity solutions across the Middle East and Africa (MEA). We work with leading global cybersecurity vendors to help enterprises, BFSI institutions, telecom operators, and government organisations strengthen their cybersecurity posture. We are looking for a highly analytical and technology-driven ABM Specialist who can leverage website visitor intelligence, prospecting tools, and marketing automation platforms to identify potential customers, convert anonymous website traffic into qualified leads, and build automated multi-channel engagement journeys.

Key Responsibilities
1. Website Visitor Intelligence & Lead Identification
• Implement and manage website visitor identification and tracking platforms to identify companies visiting the Synax website.
• Analyse visitor behaviour, including pages visited, frequency of visits, time spent, and areas of interest.
• Identify high-intent accounts based on their website engagement and browsing behaviour.
• Convert anonymous website visitors into identifiable company accounts and potential business opportunities wherever data permits.
• Enrich identified accounts with relevant company information, decision-makers, contact details, and organisational insights.
• Develop processes to transfer qualified visitor intelligence into the CRM or prospecting platforms. 2. Account-Based Marketing & Prospect Intelligence
• Build and manage targeted account lists based on website visitor data, industry, geography, company size, and technology interests.
• Identify relevant decision-makers such as CISOs, CIOs, CTOs, IT Directors, procurement heads, and other business stakeholders.
• Use platforms such as Apollo.io and LinkedIn Sales Navigator to identify and enrich prospect information.
• Segment prospects based on industry, job role, account engagement, and potential buying intent.
• Develop personalised account engagement strategies for enterprise prospects across MEA.
• Monitor account-level engagement and identify opportunities for sales follow-up. 3. Marketing Automation & Multi-Channel Outreach
• Build end-to-end automated communication workflows using platforms such as Apollo.io, HubSpot, Brevo, Zapier, and Make.




• Automate personalised email and LinkedIn outreach to identified prospects and target accounts.
• Create intelligent workflows based on website visits, prospect engagement, lead scores, and buying signals.
• Set up automated follow-ups, conditional triggers, engagement-based segmentation, and workflow exit conditions.
• Integrate website visitor intelligence platforms with CRM, prospecting, and communication tools.
• Develop automated journeys that move prospects from initial identification to meaningful sales engagement.
• Ensure that outreach is personalised based on the prospect's industry, role, company, and demonstrated interests. 4. Intent Data & Account Signals
• Identify companies actively researching cybersecurity solutions and services.
• Monitor relevant buying signals, technology adoption, organisational changes, and other business triggers.
• Use intent data and website engagement insights to prioritise high-potential accounts.
• Build targeted prospecting campaigns around specific cybersecurity requirements and industry challenges.
• Translate account intelligence into actionable insights for the sales team. 5. Analytics & Performance Optimisation
• Monitor website visitor identification, account engagement, lead conversion, and outreach performance.
• Develop dashboards to track visitor-to-lead conversion and account engagement.
• Measure the effectiveness of automated workflows and identify opportunities for optimisation.
• Work closely with sales teams to ensure identified accounts and leads are followed up effectively. Required Technical SkillsCandidates must have practical experience with the following tools and technologies:
• Website Visitor Intelligence: Leadfeeder (Dealfront), Lead Forensics, RB2B, Albacross, or similar platforms.
• Prospecting & Data Enrichment: Apollo.io, LinkedIn Sales Navigator, Lusha, ZoomInfo, or similar.
• Marketing Automation: HubSpot, Apollo.io, Brevo, ActiveCampaign, or equivalent.
• Workflow Automation: Zapier, Make, API integrations,



and webhook-based automation.
• Analytics & Tracking: Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio.
• CRM: HubSpot, Salesforce, Zoho, or similar platforms. Mandatory Requirements
• 3–5 years of experience in B2B marketing, ABM, demand generation, or marketing automation.
• Strong hands-on experience with website visitor identification and account intelligence.
• Proven ability to identify target companies and enrich them with relevant decision-maker contacts.
• Robust expertise in building automated workflows across multiple platforms.
• Practical experience automating email and LinkedIn prospect engagement.
• Understanding of B2B prospecting, lead scoring, intent signals, and enterprise buying journeys.
• Ability to independently manage the complete process from visitor identification to sales-qualified lead generation. Preferred Qualifications
• Experience in cybersecurity, IT, SaaS, or technology marketing.
• Experience targeting international markets, particularly the Middle East and Africa.
• Understanding of enterprise cybersecurity products and services.
• Knowledge of AI-powered prospecting, data enrichment, and marketing automation. Key Performance Indicators (KPIs)
• Number of identifiable target accounts discovered through website visitor intelligence.
• Number of qualified decision-makers identified and enriched.
• Website visitor-to-lead conversion rate.
• Number of engaged and qualified target accounts.
• Automated outreach engagement and response rates.
• Marketing-qualified leads generated.
• Sales opportunities and pipeline contribution from ABM initiatives. Ideal CandidateWe are looking for someone who understands how to build an intelligent, automated B2B lead generation ecosystem. The ideal candidate should be able to identify companies visiting our website, understand their interests, discover the relevant decision-makers, enrich their contact information, and trigger personalised email and LinkedIn engagement automatically. This is a technology-driven ABM role, not a conventional email marketing position. We expect someone who can build, integrate, and manage the entire visitor-to-lead conversion process independently. If you meet the above requirement, please email your CV to [email protected]

📌 ABM Specialist – Marketing Automation (Hyderabad)
🏢 Synax Technologies
📍 Hyderabad