About Mitigata Mitigata is India's first AI-native, full-stack cyber resilience company. Most businesses buy security, compliance, and insurance as three separate products from three separate vendors. We bring all three onto one platform, so a single partner can assess a client's risk, help prevent a breach, prove compliance, and cover the financial loss if an incident occurs. Founded in 2023 and headquartered in Bengaluru, we are a team of 175+ serving 800+ customers across 25+ industries and 6+ countries, including India, the USA, the UAE, the UK, and Singapore. Our broking arm, Mitigata Insurance Brokers Pvt. Ltd., is licensed by IRDAI. We are backed by Bessemer Venture Partners, Nexus Venture Partners, Titan Capital, WEH Ventures,, along with founder-angels including Anupam Mittal (Shaadi.com) and Nitish Mittersain (Nazara). Join us in building the first line of defence for Digital India, with products built in India for the world. Role Overview: We are hiring a Performance Marketing Manager to plan, run and scale Mitigata's paid acquisition across Google Ads, LinkedIn Ads and other B2B channels, with one goal: a steady flow of qualified pipeline for our sales team.

Key Responsibilities
• Own paid media strategy and execution across Google Ads (Search, Display, YouTube, Performance Max) and LinkedIn Ads (Sponsored Content, Lead Gen Forms, Conversation Ads, Document Ads).
• Test and scale other B2B channels: Meta, Microsoft Ads, X, Reddit, programmatic and ABM platforms such as 6sense, Demandbase or RollWorks.
• Build account-based campaigns targeting named accounts, industries and buyer roles (CISO, CIO, CTO, IT and risk heads) in India and international markets.
• Plan and manage monthly budgets, bids and pacing to hit cost-per-lead, cost-per-SQL and pipeline targets.
• Set up and maintain conversion tracking, UTMs, GA4, Google Tag Manager, LinkedIn Insight Tag and CRM attribution (HubSpot / Salesforce).
• Write and brief ad copy, creatives and landing pages; run continuous A/B tests on audiences, offers and formats.
• Promote webinars, events, whitepapers and product launches, and run retargeting across the funnel.
• Work with sales on lead quality, qualification and feedback loops so spend follows revenue, not clicks.
• Report weekly and monthly on spend, CPL, MQL-to-SQL conversion, pipeline and ROAS, with clear recommendations. Key Skills &

Qualifications:




• 5+ years running paid campaigns for B2B companies, with direct, hands-on ownership of Google Ads and LinkedIn Ads accounts.
• Track record of generating qualified pipeline, not just leads, in long sales cycles with multiple decision-makers.
• Strong command of audience targeting, bidding strategies, budget management and campaign structure.
• Hands-on with GA4, Google Tag Manager, conversion APIs and CRM integrations (HubSpot or Salesforce).
• Comfortable with data: building dashboards in Looker Studio or similar, and turning numbers into decisions.
• Excellent copywriting and creative judgement for senior, technical audiences.
• Bachelor's degree in Marketing, Business or a related field, or equivalent experience. Good to have:
• Brownie points: experience running ads for cybersecurity companies
- MSSPs, security vendors or SaaS security products.
• Experience marketing to BFSI, enterprise IT or regulated industries.
• Familiarity with ABM platforms (6sense, Demandbase, RollWorks) and intent data (Bombora, G2).
• Certifications: Google Ads, LinkedIn Marketing Labs, or HubSpot.
• Experience running campaigns across India, the Middle East, APAC or the US. What makes you a strong fit
• You measure success in pipeline and revenue, not impressions.
• You test fast, kill what doesn't work and scale what does.
• You can explain complex security services in a single headline.
• You work closely with sales and take lead-quality feedback seriously. What We Look For Every role needs strong skills in its craft. Beyond that, the people who thrive at Mitigata tend to share a few traits:
• You care about the problem. Protecting businesses and people motivates you, and the impact of your work matters to you.
• You think from first principles. You question assumptions and reason through new problems instead of relying only on how things have always been done.
• You take ownership. You care about the outcome, not just the task, and step in where you are needed.




• You act with integrity. You are candid about mistakes and handle confidential information with care. Our clients trust us in their most difficult moments.
• You learn quickly. Threats, regulations, and our products change often. We value how fast you grow as much as where you are today. How We Hire Our process is structured and built to respect your time. It typically includes a recruiter conversation, a hiring manager conversation, and 3 to 5 interviews, one of which is a practical work sample based on real problems. We aim to reach a decision within 2 to 3 weeks of your first conversation and will keep you informed at every stage. Every candidate is assessed on the same criteria, whatever their background. We handle your personal information with the same care we apply to our clients' data: we collect only what we need and share it only with the people involved in your application. Why Join Mitigata? Protecting the businesses that power India's digital economy.
• Work that matters. Cyber incidents hit real organisations, from hospitals disrupted by ransomware to directors facing liability claims to startups whose funding is put at risk after a breach. Your work helps protect their systems, their finances, and their reputation.
• A distinctive model. We combine cybersecurity, compliance, and liability insurance in one company, because protection works best when prevention and coverage go together.
• Room to build. We are building an AI-native platform and one of India's most comprehensive AI-driven Security Operations Centers, with real scope to solve problems from first principles.
• Growth that follows impact. We are early and growing quickly, so scope often expands faster than headcount. People who learn fast and take ownership see their responsibilities grow with them.
• Startup pace, institutional foundations. IRDAI-licensed, backed by leading investors, and trusted by 800+ customers, while still moving at the speed of a startup.
• Competitive compensation, ESOPs, and the prospect to contribute to work with national impact. If you want your work to protect the people and businesses behind India's growth, we would love to hear from you. Build for protection. Build for Bharat ?? To Apply: Send your resume to [email protected] with the subject line Solutioning & Pre Sales Life at Mittgata

📌 Performance Marketing Manager-B Paid Media (Bengaluru)
🏢 Mitigata™ - Full-Stack Cyber Resilience
📍 Bengaluru