KEY RESPONSIBILITIES
Business Growth
• Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of Activations & Distributions (A&D;).
• Develop a strategy to Beat the market. Identify opportunities and use levers like A&D; and credit policy to increase Market Share, and deliver on target.
• Review the trade schemes, and monitor effectiveness and modify basis performance
• Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations. Sales Planning & Inventory Management
• Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level.
• Liaise with demand planning and supply chain to understand and address any supply constraints/ issues. Channel and Distributor Management
• Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio.
• Ensuring ROI calculation and reporting for distributor.
• Ensure timely collection of receivables from distributor, and inventory management.
• Ensuring productivity of the manpower on distributor payroll.
• Monitor and track Secondary scheme processing.
• Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling. Retail Engagement
• Ensure periodic coverage of key customer groups and syndicates.
• Create the CSM engagement initiative for the cluster.
• Create and own the retail engagement plan.
• Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis. Market Intelligence & Performance Monitoring
• Regularly conduct retail outlet audits to study market share movements and track market share.




• Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share.
• Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies. Brand Building & Demand Generation
• Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share. Financial Discipline
• Ensure healthy cash flow for the organization, and adherence to the credit policy as decided.
• Liaise with Finance team on formulation of credit policy for the respective market. Regulatory & Compliance
• Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance.
• Support in brand registrations, excise liaising. Team Leadership
• Set the direction and an creative consumer facing culture in the team by managing. individual and team performance expectations and goals.
• Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team.
• Mobilizing resources for availability for the team.
• Work with individuals in order to develop them for increased responsibility. QUALIFICATION Preferably MBA with 8-12years of experience from Tier 1 and 2 College. INTERACTIONS INTERNALLY:
• Sales Team of the Region
• Commercial Finance
• Commercial Marketing and Activation Teams
• Region Head
• Zonal Demand Planner
• Zonal Sales and Development Manager
• Supply Planning Team
• With Manufacturing for holograms and label registration EXTERNALLY:
• Customers
• Distributor/ Channel Partners
• Excise Officials
• Consumers

📌 Cluster Head (Mysuru)
🏢 Pernod Ricard India
📍 Mysuru