Company IntroductionBrandslane is a performance marketing agency that helps Direct-to-Consumer eCommerce and information-product businesses scale their revenue through performance advertising, creative strategy and growth marketing. Over the last 6+ years, we have worked with 300+ brands and helped generate ₹600Cr+ in combined revenue. We believe in building strong systems, experimenting with current ideas and leveraging technology to achieve scalable growth. Introduction About RoleWe're looking for a Content Manager who can take ownership of growing the Founder’s personal brand across social media and digital platforms. This is not a traditional social media management role. We are looking for someone who understands how to build a personal brand through content, identify topics that resonate with the right audience, develop content strategies and create a consistent content engine across short-form and long-form formats. The person will be responsible for the entire content journey — from ideation and research to shoot coordination, working with video editors, content distribution and performance analysis. You will work closely with the Founder and the creative team to build a strong digital presence across Instagram, YouTube, LinkedIn and other relevant platforms.

Key Responsibilities
1. Content Strategy & Ideation
• Develop the overall content strategy for the Founder's personal brand across short-form and long-form platforms.
• Research, identify and develop interesting topics, content angles, hooks and formats that align with the Founder’s expertise and target audience.
• Build content pillars around entrepreneurship, agency building, e-commerce, performance marketing, business growth and other relevant subjects.
• Convert the Founder’s ideas, experiences and knowledge into engaging content formats.
• Maintain a structured content calendar and a continuous pipeline of content ideas.
• Stay updated with international creators, emerging content formats and trends to identify opportunities for growth. 2. Content Production & Shoot Coordination
• Coordinate end-to-end content production, including shoot planning, scheduling, preparation and execution.
• Work closely with video editors to ensure that short-form and long-form videos are produced according to the intended content strategy.
• Prepare content briefs, references, scripts,



talking points and shoot requirements.
• Ensure that shoots are organised efficiently and the required content is captured.
• Review edited videos and provide creative direction, feedback and revisions to maintain quality.
• Ensure a consistent flow of content production without delays or gaps. 3. Content Distribution & Platform Growth
• Own the distribution strategy across Instagram, YouTube, LinkedIn and other relevant platforms.
• Understand the different content formats and audience behaviours across platforms and adapt content accordingly.
• Develop strategies for repurposing long-form content into multiple short-form assets.
• Optimise content through hooks, titles, thumbnails, captions, descriptions and platform-specific formats.
• Experiment with different posting strategies, content formats and distribution methods to improve reach and engagement.
• Explore new platforms and distribution opportunities to expand the Founder's digital presence. 4. Performance Analysis & Growth
• Regularly track content performance, including reach, engagement, watch time, audience retention, shares, saves and follower growth.
• Identify the topics, formats and content styles that are driving the highest engagement and audience growth.
• Analyse underperforming content and recommend improvements in strategy, storytelling and execution.
• Build a feedback loop between content performance and future ideation.
• Focus on attracting the right audience rather than just increasing vanity metrics. Requirements — Must Have
• Relevant

Experience:
Must have demonstrated experience growing a founder's, entrepreneur's or business creator's personal brand.
• Niche Understanding: Experience working with creators or founders in business, entrepreneurship, marketing, e-commerce, technology or similar niches is strongly preferred.
• Content Strategy: Robust understanding of short-form and long-form content strategies, including what makes content engaging and shareable.




• Platform Expertise: Good understanding of Instagram, YouTube and LinkedIn content ecosystems, their formats and audience behaviours.
• Creative Thinking: Ability to independently generate interesting content ideas, identify emerging trends and develop engaging storytelling angles.
• Production Coordination: Experience coordinating video shoots and working with video editors, videographers and creative teams.
• Analytical

Skills:
Ability to interpret content performance data and use insights to improve future content.
• Communication: Excellent communication and organisational skills, with the ability to coordinate closely with the Founder and creative team.
•

Location:
Must be based in Delhi NCR or Noida and available for in-person shoot coordination when required. Portfolio is mandatory. Candidates must be able to demonstrate personal brands they have worked on, their contribution to the growth strategy and the results achieved. Cultural FitSome of the things that will help you succeed in this role:
• Being proactive: You should never run out of content ideas or wait for the Founder to tell you what needs to be posted.
• Experimentation-focused: Always willing to test new formats, storytelling styles, topics and distribution strategies.
• Communication-obsessed: Staying on top of shoot schedules, editing timelines, feedback and publishing plans.
• Can deliver in volume: Having a strong understanding of what good content looks like and maintaining high creative standards.
• Growth-oriented: Constantly looking for ways to expand reach, build an engaged audience and strengthen the Founder's personal brand.

How to Apply
Share your CV along with:
• Links to personal brands or creator accounts you have managed.
• Examples of content strategies or content calendars you have developed.
• Actual growth results achieved — follower growth, views, reach or engagement.
• A brief explanation of what you would do differently to grow the Founder's personal brand.
• Please do not apply without relevant experience in growing a personal brand. We are looking for someone who has already been part of building a creator or founder's digital presence, not someone whose experience is limited to posting content and managing social media calendars.

📌 Content Manager – Founder Personal Brand (New Delhi)
🏢 Brandslane
📍 New Delhi