Key Responsibilities
 Plan, build, and manage paid campaigns on Meta (Ads Manager and Business Manager), including prospecting, retargeting, and lead generation campaigns aimed at accounting firms and construction contractors.  Set up and maintain tracking: Meta Pixel, Conversions API, event configuration, and attribution, so that spend can be tied to leads and revenue.  Test creative systematically: hooks, formats (static, video, carousel, Reels), audiences, and offers, with clear hypotheses and documented results.  Create and promote short-form and long-form video on Facebook and Instagram, including Reels strategy, boosting of organic posts, and identifying which organic content deserves paid amplification.  Study why specific organic posts gain distribution, and translate those patterns into paid ad hooks, scripts, and formats.  Manage budgets, bids, and scaling decisions against cost per lead, cost per booked call, and cost per acquisition.  Build and maintain audience assets: custom audiences, lookalikes, and retargeting pools built from site visitors, engagers, and CRM lists.  Report weekly on spend, leads, qualified opportunities, and revenue attributed to paid social, with recommendations.



 Work with the sales and operations team to review lead quality and feed that back into targeting and creative. Required Qualifications  At least 3 years of hands-on experience running Meta ad campaigns, with a documented record of managing meaningful monthly spend.  Demonstrated B2B experience, ideally selling professional services (accounting, finance, construction, or similar) to businesses.  Working knowledge of Meta Pixel and Conversions API, and of how to diagnose tracking gaps.  Proven experience producing or directing short-form video for Facebook and Instagram, with examples of organic posts that reached significant audiences.  Explicit evidence of revenue or pipeline impact from paid social, not only engagement metrics.  Strong written and spoken English. Preferred Qualifications  Experience with lead generation campaigns and Meta Lead Ads.  Familiarity with CRM systems and connecting ad data to pipeline reporting.  Experience marketing to UK or US accounting firms or contractors.  Basic video editing skills, or experience working with editors. Interested candidates can share the resume with [email protected]

📌 Paid Meta Marketing and Ads Specialist (Chennai)
🏢 Integra Global Solutions
📍 Chennai