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About the Role
We are seeking an experienced and highly strategic Group Head – BIddable Media to lead and scale our Google & Meta advertising efforts. The ideal candidate will combine deep technical expertise, robust leadership skills, and a data-driven mindset to drive performance across all paid search channels with a specific focus on Google & Meta Ads. As a key member of the marketing leadership team, you will set strategic direction, manage cross-functional teams, and optimize multi-million dollar budgets to fuel growth and maximize ROI. ?

Key Responsibilities
Strategic Leadership
• Develop and own the end-to-end strategy aligned to business goals (brand awareness, customer acquisition, retention, revenue, profitability).
• Set performance targets (CAC, ROAS, conversion rates, etc.) and ensure consistent achievement or outperformance.
• Translate business priorities into actionable plans, frameworks, and roadmaps. Campaign Planning & Execution
• Oversee structuring, execution, and optimization of campaigns across all products and markets.
• Lead keyword strategy, bidding tactics (manual, automated, smart bidding), ad copy testing, extensions, audience targeting, and landing page alignment.
• Collaborate with analytics and BI teams to define measurement frameworks, attribution models, and reporting governance. Team Leadership & Development
• Build, mentor, and lead a high-performing paid media team (junior & senior specialists/analysts).
• Foster a culture of experimentation, continuous learning, and rigorous performance analysis.
• Define team goals, KPIs, performance metrics, and professional development plans. Cross-Functional Collaboration
• Partner with growth, SEO, content, product, and data teams to coordinate holistic user acquisition strategies.
• Work with finance and business stakeholders to manage budgets, forecasts, and performance reporting.




• Influence product and user experience improvements based on search insights and performance data. Innovation & Best Practices
• Stay ahead of Google Ads innovations, industry trends, competitive landscape, and algorithm changes.
• Evaluate and integrate emerging paid search tools, technologies, and automation workflows.
• Ensure quality and compliance with brand standards, regulatory requirements, and privacy policies. ? Key Performance Metrics
• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Conversion Volume & Conversion Rate
• Impression Share & Quality Score improvements
• Budget Utilization & Forecast Accuracy
• Customer Lifetime Value Attribution
• Team performance and growth indicators ? Required Qualifications
• Bachelor’s degree in Marketing, Business, Economics, or similar; MBA preferred.
• 5+ years of hands-on performance marketing experience with a strong focus on APP first campaigns (mandatory)
• Previous experience managing and scaling multi-million dollar PPC budgets.
• Proven leadership experience with direct team management responsibilities.
• Strong analytical skills and proficiency with tools such as Google Analytics (GA4), Google Ads, Search Ads 360, Data Studio/Tableau, and Excel.
• Sound understanding of attribution modeling, bidding strategies, query optimization, and performance measurement.
• Minimum 3+ years of agency experience ⭐ Core Competencies
• Strategic thinker with strong problem-solving ability
• Data-driven and metrics-oriented decision maker
• Excellent communication and cross-functional collaboration skills
• Team leadership and mentorship aptitude
• Deep buyer intent, keyword universe, and search ecosystem expertise
• Comfortable in fast-paced, growth-driven environments ? Nice-to-Have
• Experience with programmatic search or advanced automation tools
• Familiarity with non-brand paid search optimization
• Exposed to international markets / multi-language paid search strategies
• Prior experience in e-commerce / performance-led growth companies

📌 Group Head (Mumbai)
🏢 AUBURN DIGITAL SOLUTIONS
📍 Mumbai