About the Role
We're looking for a Content Writer to be the driving force behind our brand's content: messaging, planning, scripting, and execution, across 3 verticals of the brand. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.

Key Responsibilities
Strategy & Planning
• Own the content strategy and calendar across web, app, social, email and campaigns
• Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post purchase.
• Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events. Messaging & Scripting
• Define and maintain brand tone of voice, messaging pillars and content guidelines
• Write and/or oversee scripts for video, reels, product stories, and campaign content
• Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
• Ensure consistency of voice across all channels and formats Content Management & Execution
• Manage the content production pipeline: briefing, reviewing, and approving work from editors, designers and video teams
• Maintain a content repository/asset library for easy reuse and repurposing
• Manage timelines to ensure on-time delivery across multiple concurrent projects Performance & Optimization
• Use data and user insights to continuously refine content approach




• A/B test messaging, formats and creative angles to improve outcomes
• Stay on top of fashion, e-commerce and content trends to keep the brand culturally relevant Cross-functional Alignment
• Work closely with performance marketing, social media, and design teams to ensure integrated campaigns
• Present content strategy and performance updates to leadership Requirements
• 1-2 years of experience as a Content Writer including internships, preferably in editorial writing, brand content, fashion, lifestyle or e-commerce.
• Please attach your resume along with your portfolio or samples of your previous work when applying. This is a mandatory requirement, and applications submitted without a portfolio or work samples will not be considered.
• Solid writing and storytelling skills with an eye for visual/brand aesthetics
• Proven experience managing content calendars and cross-functional production workflows
• Understanding of e-commerce funnels and how content drives conversion
• Familiarity with SEO fundamentals, social content formats, and email/lifecycle marketing
• Comfort working with AI and data: GA, content performance dashboards, etc.
• Excellent project management and stakeholder communication skills Nice to Have Experience with fashion/apparel brands specifically Hands-on scripting/shoot planning experience Apply now: Send your resume and portfolio to [email protected].

📌 Content Writer (Bengaluru)
🏢 Binks
📍 Bengaluru