General Manager – Sales Industry: Experiential Marketing | Events | Brand Activation | MICE Department: Business Development / Sales Designation: General Manager – Sales

Experience:
12–18 Years

Location:
Mumbai Industry
- Events

About the Role
We are looking for a energetic and result-oriented General Manager – Sales to lead business development and drive revenue growth for our organisation. The ideal candidate should have strong experience in the events and experiential marketing industry, an established corporate client network, and the ability to identify, develop, and convert new business opportunities. The candidate will be responsible for developing sales strategies, acquiring new clients, building long-term business relationships, and driving sustainable revenue growth.

Key Responsibilities
1. Business Development & Revenue Growth
• Develop and execute sales strategies to achieve revenue and profitability targets.
• Identify and acquire new clients across corporate, MICE, experiential marketing, and brand activation segments.
• Generate new business opportunities through networking, referrals, industry connects, and market research.
• Drive the complete sales cycle, from lead generation and pitching to negotiation and closure.
• Build and maintain a strong pipeline of prospective clients. 2. Client Acquisition & Relationship Management
• Develop and maintain relationships with key decision-makers, marketing heads, brand managers, procurement teams, and corporate stakeholders.
• Identify opportunities for repeat business and account expansion.




• Understand client requirements and collaborate with internal teams to develop customised event solutions.
• Build strategic partnerships to expand the organisation's market presence. 3. Sales Strategy & Leadership
• Lead and mentor the business development and sales team.
• Set sales targets, monitor performance, and ensure achievement of business objectives.
• Track sales pipelines, conversion ratios, revenue forecasts, and business performance.
• Conduct regular sales reviews and provide strategic direction to the team. 4. Pitching & Business Presentations
• Lead high-value client pitches, presentations, and business proposals.
• Work closely with Client Servicing, Creative Strategy, Production, and Operations teams to develop compelling event concepts and solutions.
• Ensure proposals are commercially viable and aligned with client expectations.
• Negotiate commercial terms, budgets, and contracts to ensure profitable business closures. 5. Market Intelligence & Industry Networking
• Monitor market trends, competitor activities, and emerging opportunities in the events industry.
• Build a robust network within the corporate, advertising, marketing,



and experiential ecosystem.
• Explore new business verticals, industry segments, and strategic partnerships. Key Requirements
• 12–18 years of overall experience, with significant experience in Sales / Business Development within an Events, Experiential Marketing, or Advertising Agency.
• Proven track record of acquiring new corporate clients and achieving revenue targets.
• Strong understanding of corporate events, MICE, brand activations, conferences, exhibitions, award shows, product launches, and large-scale events.
• Established network of corporate clients and industry decision-makers.
• Excellent negotiation, presentation, communication, and relationship management skills.
• Experience in leading and managing sales teams.
• Solid commercial acumen and understanding of event costing, budgeting, margins, and profitability. Key Performance Indicators (KPIs)
• Annual revenue and gross profit targets.
• New client acquisition and business conversion.
• Value of new business generated.
• Sales pipeline and forecasting accuracy.
• Client retention and repeat business.
• Team productivity and target achievement.
• Profitability of acquired accounts. Ideal Candidate Profile A strategic sales leader with a strong understanding of the events and experiential marketing ecosystem, an established corporate network, and the ability to independently drive new business, lead teams, and deliver consistent revenue and profitability growth.

📌 General Manager Sales (Mumbai)
🏢 Laqshya Live Experiences
📍 Mumbai