Designation: Account Director
- Lead Reputation & AI Visibility Stakeholders increasingly form their view of a company through AI answers and search. You will manage our work in shaping how clients are represented there, as a core part of managing their reputation.

What you'll do
Selling and servicing retainers
• Build and manage a pipeline of search and LLM visibility mandates, both standalone and as part of integrated reputation retainers
• Lead pitches end to end: diagnostic audits as entry points, proposals, presentations and commercial negotiation
• Design scopes, deliverables and pricing models (audit fees, monthly retainers, crisis add-ons) that are clear to clients and profitable for the firm
• Plan resourcing and effort per mandate so delivery stays within budgeted hours and margin
• Run day-to-day servicing: 30-day plans, monthly reports, quarterly business reviews and senior client meetings
• Own account health across the portfolio, including renewals, scope expansion and cross-sell into PR, digital and content teams
• Track revenue, billing, margins and utilization against targets, and report on practice performance to leadership Client counsel and market development
• Act as senior advisor to promoters, CEOs, CMOs and boards on how their company and leaders are perceived through AI and search
• Translate audit findings into transparent priorities, risks and decisions, in plain business language
• Advise on reputation implications of key moments: listings, results, leadership changes, M&A;, expansions and crises
• Flag where perception gaps reflect business issues that communication alone cannot fix
• Develop the practice's points of view, research reports and benchmarks on AI-era reputation
• Represent the firm at industry events, webinars and in media commentary to build recognition for the practice
• Build, coach and lead a team, and train account teams across offices to bring AEO into their work Reputation building (AEO / GEO / SEO)




• Define the core narrative each client must own and the priority questions it should be the answer to, by stakeholder group
• Plan and brief content designed for AI citation: FAQs, explainers, data-led pages, comparison pages, leadership profiles and glossaries
• Strengthen entity signals across Wikipedia, Google Knowledge Panel, Crunchbase, LinkedIn and sector directories
• Lead technical SEO: site architecture, crawlability, indexation, Core Web Vitals and AI crawler access (robots.txt, llms.txt)
• Implement and maintain schema markup for organization, people, products, articles and FAQs
• Manage search reputation for brand and leadership names, including page-one results, autocomplete, People Also Ask, etc.
• Run ongoing tests on what moves AI answers and update playbooks as engines change Reputation intelligence
• Audit how clients and their leaders appear across ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI and Google AI Overviews / AI Mode
• Build prompt libraries per client covering brand, category, leadership, financials, ESG, governance, crisis and competitor queries
• Map perception by stakeholder group: investors, customers, talent, media and regulators
• Identify narrative gaps, inaccuracies and how competitors are positioned against the client
• Map the sources each engine relies on (news, Wikipedia, Reddit, reviews, filings, owned sites) and rank them by influence
• Own a monthly reputation scorecard covering accuracy, sentiment, share of voice, citation share and narrative consistency
• Benchmark clients against peers and track movement over time Reputation protection and correction
• Detect inaccurate, outdated,



hallucinated or negatively framed AI answers about clients and their leaders
• Trace each issue to its source and build a correction plan: source updates, authoritative counter-content, structured data and platform feedback channels
• Manage resurfacing controversies so past issues do not dominate current answers
• Protect promoter and leadership reputation, including unverified claims and outdated associations
• Support crisis teams with real-time monitoring of AI and search during live issues
• Lead post-crisis recovery plans and track how quickly accurate answers are restored
• Document before-and-after evidence for every correction for client reporting Integration with PR
• Embed AEO into every PR plan, from annual strategy to campaign briefs
• Guide media targeting towards outlets and formats that AI engines cite most for each sector
• Shape press releases, bylines, interviews and leadership content so they are quotable, factual and citable
• Ensure key messages and proof points appear consistently in the sources that feed AI answers
• Align thought leadership with the questions investors, media and customers ask
• Add AI visibility metrics to PR reporting alongside coverage, reach and sentiment
• Work with digital, content, creative and analytics teams so owned and earned assets support each other Vendor management
• Build and manage a vetted panel of vendors for backlinks, digital PR, content syndication, Wikipedia support, schema and AI visibility tools
• Set quality standards for link sources: domain authority, relevance, editorial standards and brand safety
• Brief vendors clearly and review their work before it goes live for any client
• Audit vendor delivery regularly and remove sources that put client reputation at risk
• Negotiate rates and contracts, and manage vendor costs within mandate budgets
• Evaluate and manage the practice's tool stack (Profound, Peec AI, Semrush, Ahrefs, Screaming Frog or similar)

📌 Account Director (Mumbai)
🏢 Adfactors PR
📍 Mumbai