Company Description Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof, enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work

About the Role
We are looking for a creative, proactive and social media-savvy Influencer Marketing Intern who lives and breathes digital culture, understands creator trends and has a knack for spotting the next big thing on Instagram and beyond. The ideal candidate should have a strong understanding of the influencer ecosystem, excellent communication skills and an interest in executing impactful influencer-led campaigns.

Key Responsibilities
* Influencer Discovery & Research: Identify and shortlist relevant influencers, content creators and emerging talent across Instagram, YouTube and other social platforms.
* Influencer Outreach: Coordinate with influencers, talent managers and agencies for collaborations, negotiations and campaign deliverables.
* Campaign Execution: Assist in planning,



coordinating and executing influencer marketing campaigns from briefing to final delivery.
* Trend & Competitor Research: Stay updated on viral trends, creator-led content, pop culture and competitor influencer campaigns.
* Content Coordination: Work closely with influencers to ensure content aligns with brand guidelines, campaign briefs and timelines.
* Reporting & Analytics: Track campaign performance, engagement rates, reach and other relevant metrics.
* Database Management: Maintain influencer databases, outreach trackers, campaign reports and collaboration records. Skills & Requirements
* Strong understanding of Instagram, YouTube, influencer marketing and digital trends.
* Excellent communication, coordination and interpersonal skills.
* Ability to identify relevant creators across different niches and audience segments.
* Basic knowledge of influencer marketing metrics such as engagement rate, reach and impressions.
* Proficiency in MS Excel, Google Sheets and PowerPoint.
* Solid research skills, attention to detail and ability to multitask.
* A creative mindset with an interest in digital marketing, advertising and pop culture.
* Prior internship experience in influencer marketing, digital marketing or social media is a plus. Who We’re Looking For Someone who knows the difference between a viral creator and a creator who actually drives impact. Someone who’s curious, organised, resourceful and excited to turn internet culture into meaningful brand collaborations. Bonus points if your Instagram Explore page doubles as your influencer discovery tool Work Mode: Work From Office

Location:
Andheri East, Mumbai

📌 Influencer Marketing Intern (Mumbai)
🏢 Dentsu Amp
📍 Mumbai