Location:
Mumbai / Delhi

Experience:
Minimum 3 years in social media, content and PR, with agency experience mandatory Role OverviewThe Social Media & PR Strategist will be an in-house role responsible for building, amplifying and strategising the social media and press presence of multiple firms and businesses, including law firms. The ideal candidate brings agency experience, a creative approach to content, and a transparent understanding of how to take content beyond posting to genuine reach and visibility.

Key Responsibilities
• Develop and execute social media strategy for multiple firms and businesses across LinkedIn, Instagram, X, YouTube and other relevant platforms
• Conceptualise creative and engaging posts, reels, carousels, campaigns and trend-led content that make legal and business topics accessible
• Write captions, scripts and social media copy aligned with each brand's tone
• Amplify each firm's work, events, leadership insights and announcements to maximise reach, engagement and visibility
• Identify platforms, publications, communities and partnerships where content can be placed and repurposed




• Build and maintain relationships with journalists and editors at legal, business and mainstream publications
• Drive content and amplification for industry associations, initiatives and events
• Manage content calendars for each firm and track performance through analytics, reporting on reach, engagement and follower growth
• Use AI tools for ideation, content creation, editing, design support and performance analysis
• Brief designers on creatives and collaterals, and coordinate with website vendors on content updates and publication Requirements
• Minimum 3 years of experience in social media, content and PR, including agency experience
• Proven portfolio of creative campaigns and social media growth
• Strong communication skills
• Proficiency with AI tools, social media management and analytics platforms
• Ability to manage multiple brands and businesses simultaneously
• Bachelor's degree in Mass Communication, Journalism, Marketing, English or a related field

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