About DianApps DianApps is a leading software development and digital transformation company delivering innovative web, mobile, AI, and cloud solutions. We help startups and enterprises turn ideas into scalable digital products through technology, creativity, and strategic expertise. Our team is driven by innovation, collaboration, and a commitment to excellence.

About the Role
As our Digital Marketing Manager, you'll take full ownership of digital marketing — from technical SEO and paid media to lead generation and marketing automation — driving qualified pipeline and brand authority in the B2B IT services space.

Key Responsibilities
● Lead Generation: Design and execute multi-channel lead generation strategies — inbound and outbound — to drive a consistent flow of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) aligned with revenue goals ● Leadership & Team Management: Lead, mentor, and scale the digital marketing team; define KPIs, manage performance, and foster a culture of ownership and innovation ● B2B IT Services Marketing: Build targeted campaigns for B2B IT audiences — CIOs, IT managers, and enterprise decision-makers — across the full buyer journey ● Technical SEO: Conduct technical SEO audits covering Core Web Vitals, crawlability, indexation, schema markup, site speed, canonicalization, and mobile optimization ● Local SEO: Manage Google Business Profile, local citations, NAP consistency, and location-based keyword strategies to boost regional visibility and local lead flow ● SEO Tools — SEMrush & Ahrefs: Drive keyword research, backlink audits, competitor analysis, rank tracking, and content gap identification ● Google Search Console: Monitor search performance, resolve crawl and indexation issues, manage sitemaps, and optimize for impressions and CTR ● GA4: Configure GA4 properties, set up events and conversions, build custom funnels,



and generate insights that guide strategy and budget decisions ● SEM Campaigns: Run Google Ads campaigns targeting high-intent B2B keywords — optimize for Quality Score, CPL, and lead volume ● LinkedIn Ads: Own LinkedIn Campaign Manager — execute Sponsored Content, Lead Gen Forms, InMail, and ABM campaigns to engage decision-makers and fill the pipeline ● Paid Ads — Google & Meta: Plan and optimize paid campaigns focused on B2B lead quality, retargeting, and cost-efficient conversions ● Social Media Marketing: Build brand authority and thought leadership on LinkedIn and other B2B-relevant platforms ● Email Marketing: Execute targeted email campaigns and lead nurture sequences mapped to each stage of the B2B funnel ● Marketing Automation: Use HubSpot, Marketo, or Zoho to automate lead capture, scoring, nurturing, and CRM handoff to sales ● Analytics & Reporting: Own performance reporting — track MQLs, SQLs, CAC, pipeline contribution, and campaign ROI; present insights to leadership regularly ● Budget Management: Plan and optimize digital marketing budget across all channels for maximum lead generation efficiency What We're Looking For ● 7–9 years of digital marketing experience, with at least 2–3 years in B2B IT Services ● Proven track record in B2B lead generation — MQLs, SQLs, pipeline building ● Demonstrated team leadership and people management experience ● Deep expertise in Technical SEO and Local SEO ● Advanced hands-on skills with SEMrush and Ahrefs ● Strong proficiency in Google Search Console and GA4 ● Experience managing Google Ads, Meta Ads, and LinkedIn Campaign Manager for lead gen ● Familiarity with marketing automation and CRM tools (HubSpot / Marketo / Zoho / Zapier) ● Solid understanding of B2B sales funnels, ABM strategies, and enterprise buyer behavior ● Data-driven mindset with the ability to optimize campaigns for pipeline impact ● Google Ads, LinkedIn Marketing, or SEMrush certifications are a solid plus

📌 Digital Marketing Manager (Jaipur)
🏢 DianApps
📍 Jaipur