Company Description KocharTech is a leading Indian digital transformation architect specializing in AIoT, SaaS, and BPM solutions, serving over 500 million customers globally and handling more than 4 billion transactions. Over the past 20 years, it has grown from a homegrown venture in Amritsar, Punjab into an award-winning global service provider working with Fortune 100 companies and multinational clients across 20+ countries. Its portfolio includes digital engagement solutions such as MAXICUS (BPM), KNOWMAX (knowledge management), LEAPMAX (employee productivity), DEVICEMAX (mobile device management), and IGZY (smart video surveillance and AIoT). With five modern delivery centers, 5,000+ employees, and a pan-India presence, KocharTech offers reliable local support backed by deep expertise in CX, AI, IoT, ML, and AR. The organization focuses on building world-class, ethical solutions that improve human lives while competing globally and staying rooted locally. Role Description This is a full time, on-site role for a Performance Marketing Lead based in Amritsar. The Performance Marketing Lead will design, execute, and optimize data-driven marketing campaigns across digital channels to drive lead generation, customer acquisition, and revenue growth. Responsibilities include managing paid media (such as search, social, and display), overseeing marketing funnels, and continually improving conversion rates through A/B testing and performance analytics. The role involves collaborating with sales, product,



and customer success teams to align marketing strategies with business goals, as well as monitoring campaign KPIs and preparing performance reports and insights for leadership. The Performance Marketing Lead will also stay current on industry trends and tools, propose new growth opportunities, and help shape KocharTech’s digital presence and brand visibility in domestic and international markets. Qualifications
• Candidates should possess strong Communication and Customer Service skills to collaborate effectively with cross-functional teams and support internal stakeholders.
• Candidates should possess solid Market Research and Marketing Strategy skills to identify target audiences, analyze competitor activities, and craft high-impact performance marketing plans.
• Candidates should possess Sales and growth-oriented skills, with the ability to align campaigns to pipeline goals, optimize conversion paths, and support revenue objectives.
• Candidates should possess proficiency in digital performance marketing tools and platforms (e.g., Google Ads, Meta Ads, marketing automation, analytics dashboards) and be comfortable working with data, KPIs, and attribution models.
• Candidates should possess strong analytical and problem-solving abilities, including experience with A/B testing, funnel optimization, and data-driven decision-making.
• Candidates should possess excellent organizational skills, with the ability to manage multiple campaigns, deadlines, and stakeholders in a fast-paced environment.
• Relevant bachelor

📌 performange marketing lead (Amritsar)
🏢 Kochartech
📍 Amritsar