AIMRPx — Senior Branding & Marketing Officer Engagement: Equity-Based Founding Team Work Mode: Remote / Hybrid Time Commitment: Approximately 20–25 hours per week Compensation: Equity only at the current stage About AIMRPx AIMRPx is a business advisory, financial consulting and innovation support organisation focused on helping startups, entrepreneurs and MSMEs access the right business knowledge, financial resources and growth opportunities. Our services include business consulting, financial planning, funding and grant assistance, market research, project report preparation, skilled training and innovation support. We aim to build AIMRPx into a trusted advisory platform by combining domain expertise, practical business solutions, strong professional networks and accessible knowledge resources. Role Overview We are looking for a Senior Branding & Marketing Officer who can take ownership of AIMRPx's brand positioning, marketing strategy, digital presence and business growth initiatives. The candidate will be responsible for building a credible and recognisable brand, developing effective marketing campaigns, strengthening founder-led branding and generating qualified business enquiries for AIMRPx's consulting and advisory services. This is a hands-on leadership role requiring strategic thinking as well as execution. Key Roles & Responsibilities1. Brand Strategy & Positioning
• Develop and implement AIMRPx's overall brand strategy, positioning, messaging and communication framework.
• Establish a consistent brand identity across digital platforms, presentations, marketing materials and business communications.
• Identify target audiences across startups, MSMEs, entrepreneurs, professionals and institutional stakeholders.
• Build AIMRPx's credibility as a reliable business advisory and financial consulting organisation.
• Digital Presence & Content Strategy
• Develop and manage the brand's presence across LinkedIn, Instagram, YouTube, Facebook and other relevant platforms.
• Plan content calendars covering business insights, funding opportunities, government schemes, financial awareness, entrepreneurship and startup growth.
• Coordinate the planning, production and publishing of reels, videos, carousels, articles and educational content.
• Build a consistent content strategy that demonstrates the organisation's knowledge and expertise.
• Founder-Led Branding & Thought Leadership
• Develop the personal branding strategy for the organisation's key leadership and founders.
• Plan and coordinate founder-led videos, professional insights, interviews, podcasts and educational content.




• Strengthen the visibility and credibility of the founders through LinkedIn and other relevant platforms.
• Position the leadership team as credible voices in entrepreneurship, finance, business strategy and MSME development.
• Marketing Campaigns & Lead Generation
• Design and execute integrated marketing campaigns to generate qualified leads for consulting, financial advisory, funding and training services.
• Plan and manage organic and paid campaigns across relevant digital platforms.
• Develop landing pages, lead magnets, enquiry funnels and campaign communication.
• Work with the business development team to improve lead quality, conversion and client acquisition.
• Partnerships & Business Development
• Identify and develop marketing partnerships with incubators, industry associations, qualified networks, educational institutions and startup communities.
• Support workshops, webinars, seminars, networking events and business awareness programmes.
• Develop co-marketing opportunities and institutional outreach initiatives.
• Strengthen AIMRPx's visibility within the startup and MSME ecosystem.
• Marketing Analytics & Growth
• Establish marketing dashboards to track reach, engagement, website traffic, lead generation and campaign performance.
• Monitor key metrics such as qualified enquiries, cost per lead, conversion rates and customer acquisition.
• Conduct audience research, competitor analysis and marketing experiments.
• Continuously optimise brand communication and marketing activities based on measurable outcomes.
• Team & Marketing Execution Management
• Coordinate with content creators, designers, video editors, digital marketers and external agencies.
• Develop marketing workflows, content production SOPs and campaign execution plans.
• Set clear deliverables and monitor the quality and timely completion of marketing activities.
• Work closely with the founders and business teams to align marketing with organisational priorities. Key Performance Indicators (KPIs)
• Develop and execute a clear brand positioning and marketing strategy for AIMRPx.
• Establish a consistent and professional presence across relevant digital platforms.
• Maintain a structured monthly content calendar and ensure timely content delivery.
• Improve audience reach,



engagement and brand visibility through measurable growth.
• Generate qualified leads for consulting, financial advisory, funding and training services.
• Build strategic marketing partnerships and support regular outreach initiatives.
• Maintain performance dashboards and monthly marketing reports.
• Improve the conversion of marketing-generated enquiries into client meetings and business opportunities. Required Qualifications & Experience
• Bachelor's or Master's degree in Marketing, Business Administration, Communications, Management or a related field.
• Relevant experience in brand strategy, digital marketing, content marketing, business growth or marketing leadership.
• Strong understanding of social media platforms, digital campaigns, content strategy and lead-generation funnels.
• Experience in founder-led branding, personal branding or thought leadership will be an advantage.
• Ability to develop marketing strategies and independently drive execution.
• Strong communication, creative thinking, analytical and stakeholder-management skills.
• Experience working with startups, consulting firms, financial services or professional service organisations will be preferred. Equity-Based Engagement Structure
• This is an equity-only founding team opportunity. There is no fixed monthly salary at the current stage.
• Equity participation will be discussed based on the candidate's expertise, contribution, responsibilities and long-term commitment.
• The proposed equity structure follows a five-year vesting arrangement, subject to a mutually agreed founding agreement.
• Fixed compensation may be introduced after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.
• The selected candidate will work closely with the founders and have ownership of AIMRPx's branding and marketing function as the organisation grows. Who Should Apply? We are looking for someone who can build a brand from the ground up and connect marketing activities directly with business growth. The ideal candidate should be capable of combining strategic brand thinking, content development, digital marketing, founder branding and lead generation. This role is suited to someone who wants to take ownership of building a professional advisory brand and contribute to the long-term growth of an early-stage organisation. Interested candidates can share their updated CV, LinkedIn profile and relevant portfolio or examples of branding and marketing campaigns they have handled.

Skills:
funding,communication,campaigns,digital,branding

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