04 Nov
|
Page One Formula
|
India
04 Nov
Page One Formula
India
About the Role
We are a fast-growing digital marketing agency seeking a sharp, research-driven Digital Marketing Copywriter to take over scriptwriting for our YouTube channel (long-form & Shorts) and direct-response video ads for our agency services. All video content is talking-head style, meaning you will focus purely on high-converting copy, clear logic, strong hooks, and thorough research. You will not need to include visual cues, storyboard directions, or production instructions. Note: Native or perfect English is not required. We prioritize analytical thinking, deep understanding of paid media concepts, direct-response principles, and research ability over perfect English grammar.
Key Responsibilities
• YouTube Scriptwriting: Research and write scripts for long-form videos and Shorts covering topics like Meta Ads, Google Ads, E-commerce growth strategies, and digital marketing trends.
• Direct-Response Video Ad Copywriting: Write high-converting talking-head ad scripts to market our agency's services. Conduct competitor research (ad libraries, landing pages, market angles) to identify winning concepts and adapt them into compelling scripts for our brand.
• Topic & Market Research:
Continuously monitor competitors, industry news, and marketing frameworks to ensure our content and ads are current, highly relevant, and authoritative.
• Concept & Angle Development: Develop multiple marketing angles targeting different funnel stages (especially bottom-of-funnel decision-makers looking for agency services). Qualifications & Requirements
• Digital Marketing & Paid Media Knowledge: Prior hands-on experience or deep familiarity with Meta Ads, Google Ads, E-commerce metrics, and digital marketing agencies. You must understand the terminology and strategies without needing training from scratch.
• Direct-Response Copywriting
Experience:
Proven track record of writing short-form direct sales copy or ad copy that drives conversions/leads.
• Robust Research
Skills:
Ability to analyze competitor ads, extract winning value propositions, and turn research into original, persuasive scripts.
• Clear Logical Thinking: Ability to structure complex marketing topics into clear, easy-to-understand spoken language.
📌 Digital Marketing Copywriter (India)
🏢 Page One Formula
📍 India