Regional Sales Manager

Location:
Bihar Department: Sales
- Vehicle Finance Reports To: Zonal Sales Head / National Sales Manager Industry: Electric Vehicles
- Financial Services Job Summary: We are seeking a agile and results-driven Regional Sales Manager -Bihar to lead and grow our 3-wheeler vehicle sales across a defined region in Bihar. The ideal candidate will be responsible for dealer management, regional business development, market penetration, and leading a high-performing field sales team to meet volume, revenue, and market share targets and execution of regional sales strategies aligned with the company’s goals.

Responsibilities:
-Develop and execute regional sales strategies for 3-wheeler vehicles to achieve volume and revenue targets. -Manage and mentor a team of sales representatives and ASMs, including hiring, training, performance evaluation, and goal setting. -Ensure sales policies and CRM practices are followed for structured and process-driven execution. -Monitor daily field activities and potential follow-ups. -Build and maintain strong relationships with key customers, stakeholders and Dealer partners. -Ensure availability of stock and proper display of vehicles at all the showrooms. Monitor market trends and competitor activity to identify business opportunities and threats. -Collaborate with marketing, product, and customer support teams to ensure alignment and optimize sales outcomes. -Provide accurate sales forecasting and regular reports on regional performance to senior leadership. -Ensure adherence to sales policies, procedures, and ethical standards. -Attend industry events, trade shows,



and client meetings as required.

Key Responsibilities
Business Development & Growth
• Achieve state-level monthly and annual disbursement targets for 3-wheeler loans.
• Drive penetration across all key markets and towns; identify and activate high-potential dealers.
• Launch local promotional campaigns and partnerships to enhance visibility. Dealer & Channel Management
• Build and nurture relationships with multi-brand 3-wheeler dealers, DSAs, and channel partners.
• Negotiate commercial terms and ensure timely dealer onboarding.
• Support dealers with product training and financing scheme updates. Team Leadership
• Recruit, train, and lead Area/Branch Sales Managers and field sales officers.
• Monitor team performance through regular reviews and performance dashboards.
• Design and implement incentive and motivation programs to maximize productivity. Credit & Portfolio Quality
• Coordinate with Credit and Risk teams to ensure strong portfolio health and low NPAs.
• Monitor early delinquencies and assist collections team in resolving overdue accounts. Market Intelligence & Strategy
• Track competitor activities, pricing, and market trends to recommend strategic initiatives.




• Provide regular business insights and feedback to senior management. Compliance & Reporting
• Ensure all operations follow company policies, RBI guidelines and regulatory norms.
• Prepare and present periodic MIS and performance reports. Key Performance Indicators (KPIs)
• Monthly/quarterly loan disbursement volume ( value & number of cases).
• Number of new dealer/DSA activations per quarter.
• Portfolio quality: NPA ratio and early delinquency percentage.
• Collection efficiency across the state.
• Team productivity: average disbursement per sales officer. Candidate Profile
•

Education:
Graduate / MBA in Finance or Marketing preferred.
•

Experience:
8
- 12 years in vehicle finance (3-wheeler /auto loans or commercial vehicle loans), with at least 3
- 4 years leading state or regional sales teams.
• Strong dealer network and established relationships with multi-brand 3-wheeler dealerships in Bihar.
• Proven track record of meeting aggressive sales and collection targets.
• Excellent leadership, negotiation, and communication skills.
• Willingness to travel extensively. Key

Requirements:
· Minimum 8-12+ years of progressive experience in automotive sales, including 3W or 4W segments.
· At least 3 years in a regional or area manager role managing multiple showrooms or branches.
· Demonstrated success in launching new products and expanding regional sales presence.
· Bachelor’s degree in any discipline; MBA (Finance or Marketing)

📌 Regional Sales Manager (India)
🏢 People at Turno
📍 India