04 Nov
|
Comfi.ai
|
India
?
Location:
Remote ? Type: Full time About Comfi Comfi gives SMEs in the Middle East the fastest and simplest access to capital. We help suppliers and SMEs across MENA access working capital in hours, not weeks — through Invoice Financing, Payable Financing, and Dealer Financing. With $60M in venture debt facilities and 20% month-over-month growth, we're scaling quickly across the region and replacing broken financial processes with a faster, more accessible, digital alternative. The Role The Role We're looking for a Digital Marketing Manager to own performance marketing, campaign strategy, and the inbound pipeline end-to-end. This is a hands-on management role: you'll direct an external SEO agency, manage a brand & social media lead, and be accountable for turning marketing spend into pipeline and revenue — all while keeping CAC in check. You'll report into the Head of Marketing and work closely with Sales, Product, and Risk to make sure every lead entering the funnel is a qualified one.
What You'll Do
? Own the Inbound channel pipeline end-to-end — from lead generation through to handoff, tracking volume, quality, and conversion at every stage. ? Hands-on management of day-to-day performance marketing across Google and Meta — campaign strategy, budget allocation, targeting, and optimisation toward CAC and KYB/CPA targets. ? Direct an external SEO agency — set the brief, review deliverables, and hold them accountable to organic growth targets. ? Build and own weekly performance reporting — campaign results, pipeline health, CAC trends, and channel-level recommendations for leadership. ? Own revenue targets tied to marketing-sourced pipeline, balancing growth against CAC efficiency.
? Partner with Sales and Risk to refine ICP targeting and improve lead-to-KYB conversion. ? Test and scale new acquisition channels and partnerships as the business expands into new markets. ? Manage marketing budget allocation across paid, agency, and tooling spend. What You Bring ✅ 3+ years of experience in digital marketing, with direct ownership of performance marketing, SEO, and campaign management. ✅ Proven experience managing external agencies or vendors. ✅ Experience owning a pipeline or funnel metric (inbound leads, MQLs, etc.) with clear accountability for conversion and CAC. ✅ Comfortable working with performance data — Google Ads, Meta Ads Manager, and analytics/reporting tools. ✅ Prior experience at a SaaS, fintech, or other high-growth digital business preferred. ✅ Strong written and verbal communication — you can turn campaign data into a clear weekly narrative for leadership. ✅ Comfortable managing people and vendors remotely, with strong ownership and follow-through. ✅ Familiarity with CRM/marketing tools (e.g. HubSpot) and attribution/reporting pipelines is a plus. ✅ Ability to balance strategic thinking with hands-on execution — this is a build-and-run role, not a delegate-only one. Why Join Us? ? High-Ownership Role — You own the pipeline and the number, not just a slice of a campaign. ? Direct Business Impact — Your work is tied straight to revenue and CAC, visible to leadership every week. ? Small, Fast-Moving Team — Work directly with the Head of Marketing and cross-functional leads, no layers of bureaucracy. ? Grow With Us — Join a fast-scaling fintech early enough that your decisions shape how the growth function is built.
📌 Digital Marketing Manager – Fintech (India)
🏢 Comfi.ai
📍 India