App Growth Head
- NDTV

Location:
Noida

About the role
NDTV is looking for an App Growth Head to lead user acquisition, engagement, retention and business growth for NDTV apps. This is a hands-on role for someone who knows how to grow consumer-facing apps through experimentation, app store optimisation, multi-channel performance marketing, and a strong understanding of user behaviour. You’ll work closely with product, editorial, marketing, and analytics teams to help more people discover the app, build lasting habits. What you’ll do
• Own the app’s growth strategy across acquisition, activation, engagement, and retention.
• Plan and run growth experiments, from hypothesis and audience targeting through execution and analysis.
• Lead app store optimisation (ASO), including store listings, keywords, creative assets, ratings, and reviews.
• Manage app performance marketing campaigns across relevant channels; optimise budgets, targeting, and creative for quality users and sustainable growth.
• Improve onboarding and key user journeys in partnership with product and design teams.
• Build strategies to increase active usage, content discovery, session frequency, and retention.
• Use push notifications, in-app messaging, and other engagement channels thoughtfully to bring users back.
• Track growth metrics,



identify drop-offs and opportunities, and share clear recommendations with stakeholders.
• Set up a disciplined testing and reporting process, with well-defined success metrics.
• Keep up with changes in app marketing, platform policies, consumer behaviour, and the media landscape. What you’ll bring
• Hands-on experience growing consumer-facing mobile apps, ideally in a high-usage or content-led category.
• Demonstrated experience with growth experimentation, app performance marketing, and ASO.
• A track record of improving acquisition efficiency, engagement, and retention.
• Solid understanding of app growth metrics, attribution, analytics, and campaign measurement.
• Experience working cross-functionally with product, design, editorial, and marketing teams.
• A practical, data-informed approach: able to turn insights into tests and tests into action.
• Clear communication skills and the ability to manage multiple initiatives. Preferred: Experience in the media, news, publishing, or digital content industry. How success will be measured: Success will be assessed against agreed goals for app discovery and installs, activation, engaged users, retention, and the efficiency and quality of acquisition.

📌 Head Application (Noida)
🏢 NDTV Network
📍 Noida