About the Role
• We are looking for a curious, research-oriented and creative Social Media Associate to build and grow a face-led Instagram channel at Leap.
• This is not a conventional social media management role. We are looking for someone who understands how to create research-backed, value-led content that makes people stop scrolling, learn something new and come back for more.
• You should be someone who can go deep into a subject, uncover interesting insights, identify what audiences genuinely care about and turn that information into compelling Instagram Reels.
• The objective is to build a channel that becomes a trusted authority in its category, drives organic discovery and develops a highly engaged audience through consistently valuable content.

Key Responsibilities
Research & Content Discovery
• Deep-dive into topics, industry developments, audience queries and emerging conversations to uncover interesting content opportunities.
• Identify information gaps and topics that are underserved or inadequately covered by existing creators.
• Understand what the target audience is searching for, discussing and struggling with.
• Develop research-backed content that delivers genuine insights and actionable value. Content Ideation & Scripting
• Develop fresh, differentiated content ideas based on audience needs, research and emerging trends.
• Write compelling Instagram Reel scripts with strong hooks, engaging storytelling and clear takeaways.
• Simplify complex information into easy-to-understand, engaging and shareable content.
• Develop recurring content formats and IPs that establish the channel's identity and build audience recall.




• Ensure content balances educational value, entertainment and relatability. Instagram Growth & Algorithm Understanding
• Develop a deep understanding of Instagram's content recommendation and distribution ecosystem.
• Understand what drives reach, watch time, retention, shares, saves, engagement and follower conversion.
• Experiment with hooks, storytelling structures, Reel lengths, formats and creative approaches to improve organic distribution.
• Study successful creators and emerging content formats to identify opportunities that can be adapted to our audience.
• Build content that earns distribution through genuine audience value rather than relying solely on trends or viral gimmicks. Content Execution & Publishing
• Own the content pipeline from research and ideation to scripting, production coordination and publishing.
• Work closely with on-camera talent to ensure videos are engaging, credible and natural.
• Collaborate with editors and designers to translate content ideas into high-quality Instagram-native creatives.
• Ensure consistency in publishing while maintaining a high bar for content quality. Performance Analysis & Experimentation
• Track and analyse Reel performance across reach, average watch time, retention, shares, saves, profile visits and follows.




• Understand why certain content performs well and identify patterns that can be replicated.
• Continuously test recent content formats, hooks, topics and storytelling approaches.
• Use performance insights to improve the content strategy and accelerate organic channel growth. What We're Looking For
• 1–3 years of experience in Instagram growth, social media, content strategy or content creation.
• Excellent research skills and a natural curiosity to explore topics in depth.
• Strong writing, scripting and storytelling abilities.
• A deep understanding of Instagram Reels, content discovery and audience behaviour.
• An instinct for identifying what makes content engaging, informative and shareable.
• An analytical mindset with a strong appetite for experimentation.
• Ability to independently take ownership of a channel and drive its growth.
• Experience working with educational, informational or creator-led Instagram accounts is a plus. What Success Looks Like
• Building a credible and recognisable face-led Instagram channel.
• Consistently producing differentiated, research-backed and high-value Reels.
• Developing repeatable content formats that drive organic discovery.
• Improving reach, watch time, retention, shares, saves and follower growth.
• Establishing the channel as a trusted source of information within its category.
• If you enjoy going down research rabbit holes, understanding why content works and turning complex information into Instagram content that people genuinely find valuable, we'd love to hear from you.

📌 Social Media Associate (Bengaluru)
🏢 Leap
📍 Bengaluru