Summary The Brand Manager for Social Media and Content will lead DrinkPrime's digital identity, overseeing social media channels, content strategy, and campaign execution. This position demands a sophisticated grasp of creative storytelling to ensure all communications are captivating, impactful, and firmly rooted in the company's core value propositions. The ideal candidate will possess a proven history of crafting compelling brand narratives, orchestrating digital launches, and partnering with creative talent to elevate DrinkPrime's market presence. Responsibilities
• Formulate and implement comprehensive social media strategies across key platforms, including Instagram, Facebook, LinkedIn, X, and YouTube, to boost brand awareness and audience interaction.
• Direct the end-to-end lifecycle of brand initiatives, product debuts, and regional expansions, ensuring all activities align with strategic business goals.
• Partner with designers, video producers, and external agencies to produce high-impact content that effectively connects with the target demographic.
• Lead the overall content strategy and brand narrative, guaranteeing that all messaging reflects DrinkPrime's unique voice, values,



and competitive advantages.
• Evaluate campaign efficacy through social media analytics, performance metrics, and industry standards to refine and improve future marketing efforts.
• Coordinate with Performance Marketing, Product, and Technology teams to synchronize branding activities with broader growth objectives.
• Continuously monitor emerging trends, consumer behavior shifts, and digital advancements to maintain DrinkPrime's leadership in content marketing.

Requirements:
• Minimum of three years of skilled experience in brand management, social media strategy, or content marketing.
• Demonstrated creative acumen with the ability to conceptualize and develop engaging brand campaigns.
• A history of successfully managing digital campaigns and driving social media growth.
• Background in agency management, influencer collaborations, or community engagement is highly desirable.
• Superior project management capabilities with the capacity to handle multiple campaigns concurrently.
• An MBA in Marketing or a related discipline is preferred.

📌 Associate Brand Manager (Bengaluru)
🏢 DrinkPrime
📍 Bengaluru