Who are we? Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun
- we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities. Role Overview : As the Principal associate, category sell side, you will be responsible for owning and driving an understanding of the category funnel, lead scaleup for growth charters and work with product on new interventions.



The ideal candidate for this role is aggressive, data driven and strong in program management. We are looking for someone who has at least 2-3 years of experience in a business role (negotiable for fresh MBAs with prior ecommerce/beauty experience). They should be self-starters who will be managing high-stakes, quick-moving charters and projects with minimal supervision.

Responsibilities:
• Track and own category funnel
- from user quality and volume growth to all conversion stages across brand types, customer affluences and cohorts, and traffic sources.
• Drive growth charters
- Own revenue numbers across key growth charters for the category
- value makeup, derma, professional haircare, k-beauty among others. Work with category leads to identify and build the right assortment with the correct pricing strategy, and with Category Marketing on driving top of the funnel growth for these businesses.
• Top Brands Scaleup
- track key business metrics and growth for all focus brands; work with category heads and pricing/planning teams to identify correct interventions required to deliver growth numbers
• Drive AOV and TPC growth
- Increase realization per order/number of transactions per customer in a month to drive
• Scaleup of new initiatives
- Work with teams to identify the next set of growth levers; drive customer adoption for new funnel innovations

📌 Principal Associate (Bengaluru)
🏢 Myntra
📍 Bengaluru