Key responsibilities
Video editing
• Edit short-form video ads (6–60 seconds) for Reels, Stories and Feed, built to hook viewers in the first 3 seconds.
• Cut UGC, testimonials, product demos, unboxings and founder-style videos into ad-ready edits.
• Add captions, motion text, transitions, sound design and licensed music suited to sound-off and sound-on viewing.
• Deliver every edit in the right aspect ratios: 9:16, 4:5 and 1:1. Image and static design
• Design static ads, carousels and collection-ad assets that follow brand guidelines.
• Retouch and composite product photography, including background removal and color correction.
• Create text overlays, offer callouts and price graphics that stay within Meta's text and policy guidelines. Testing and iteration
• Produce multiple variations of each concept (hooks, thumbnails, CTAs, copy overlays) for A/B and creative testing.
• Review Ads Manager metrics with the performance team and refresh creative before fatigue sets in.
• Track creative trends on Instagram and Facebook and adapt them quickly for the brand. Collaboration and workflow
• Turn briefs from marketing and media buyers into finished assets on tight turnarounds.
• Maintain an organized asset library with clear naming conventions and version control.
• Make sure all creative meets Meta advertising policies before launch. Required qualifications
• 2+ years editing video and designing images for social media or paid advertising.




• A portfolio showing short-form video ads and static social creative (link required with application).
• Robust skills in Adobe Premiere Pro or Final Cut Pro, plus, aftereffects, Photoshop and Illustrator.
• Working knowledge of Meta ad placements, formats and specs across Feed, Stories and Reels.
• A sharp eye for pacing, typography, color and composition.
• Ability to deliver 10–20+ assets a week without losing quality.
• Comfort taking feedback and turning revisions around within 24 hours.
• Clear written and spoken English. Nice to have
• Motion graphics in After Effects.
• Experience with CapCut, Canva or Figma for fast-turnaround social content.
• Familiarity with Meta Ads Manager reporting: hook rate, hold rate, CTR, CPA and ROAS.
• Experience with dynamic creative, Advantage+ creative or catalog ads.
• Background in e-commerce, D2C or retail brands.
• Basic photography or videography skills for in-house shoots.
• Experience using AI tools for image generation, upscaling or video editing. How success is measured
• Volume and on-time delivery of creative against the weekly brief.
• Ad performance of your creative: hook rate, thumb-stop ratio, CTR and cost per result.
• Share of tested concepts that become winning ads.
• Brand consistency and policy compliance (few rejected ads).

What we offer
• Direct visibility into how your creative performs, with room to grow into a Senior Editor or Creative Lead role.

📌 Creative Content Editor – Meta (India)
🏢 VGL Group
📍 India