Digital Marketing Intern –

Job Description
Company: Blessing Softtech (OPC) Private Limited

Location:
Pune, Maharashtra (In-person) or Remote Employment Type: Paid Internship Duration & Stipend: Shared at the offer stage Department: Digital Marketing & Growth About Blessing Softtech Blessing Softtech is a DPIIT-recognised AI and technology company based in Pune, building AI-native products from the ground up across multiple industries. We are looking for creative and performance-driven individuals who understand social media, content creation, digital advertising and online audience engagement. Role Overview As a Digital Marketing Intern, you will work on real marketing campaigns, product launches and brand-building initiatives. You will be responsible for creating engaging content, managing social media platforms, supporting paid advertising campaigns and analysing marketing performance. You will work closely with the marketing and Founder's Office teams to build brand awareness, generate leads and drive measurable business growth.

Key Responsibilities
• Plan, create and schedule content for LinkedIn, Instagram, Facebook, X and YouTube Shorts.
• Develop engaging social media posts, reels, carousels, short-form videos and promotional creatives.
• Write compelling captions, scripts, headlines and marketing copy.
• Edit short-form videos with strong hooks, captions, transitions and engaging storytelling.
• Support paid advertising campaigns across Meta Ads and Google Ads.
• Assist with audience targeting, creative testing, campaign budgets and performance reporting.
• Conduct keyword research and support SEO, blog content and on-page optimization.
• Assist in email marketing and WhatsApp marketing campaigns.
• Research competitors, industry trends and viral content opportunities.
• Identify relevant influencers, creators and potential brand collaboration opportunities.
• Track marketing KPIs, including reach, engagement, CTR, CPC, cost per lead and conversions.




• Analyse campaign performance and recommend improvements.
• Use AI-powered tools to improve content creation, research, design and video production. Required Skills
• Basic understanding of digital marketing and social media platforms.
• Experience with Canva, CapCut, Adobe Premiere Pro or similar tools.
• Basic knowledge of Meta Business Suite and Meta Ads Manager.
• Familiarity with Google Analytics 4 and Google Search Console.
• Understanding of SEO, keyword research and content marketing.
• Knowledge of AI tools for content writing, image generation and video creation.
• Basic proficiency in Google Sheets or Microsoft Excel.
• Strong creative thinking and storytelling abilities.
• Good written and verbal communication skills.
• Knowledge of Hindi or Marathi will be an added advantage. Eligibility & Requirements
• Students or recent graduates from any academic discipline.
• Demonstrable experience managing at least one social media account, page or marketing campaign.
• Ability to share at least three original content pieces created independently.
• Understanding of social media engagement and audience growth.
• Interest in digital marketing, branding, advertising and content creation.
• Ability to work in a fast-paced startup environment. Good to Have
• Experience running paid advertisements using personal or business budgets.
• A personal brand, YouTube channel or social media account with an established audience.
• Strong short-form video editing and storytelling skills.
• Experience with influencer marketing and creator collaborations.




• Understanding of performance marketing and lead generation.
• Experience using AI tools to automate content workflows.

What We Offer
• Paid internship with duration and stipend discussed at the offer stage.
• Hands-on experience managing real marketing campaigns and product launches.
• Opportunity to work with an innovative AI and technology company.
• Exposure to AI-powered marketing and content creation tools.
• Direct collaboration with the Founder's Office.
• Opportunity to build a qualified portfolio through real-world projects.
• Potential opportunities for future career growth based on performance and business requirements. Hiring Process
• Application and portfolio review.
• Initial 20-minute discussion.
• Short paid practical marketing task.
• Final discussion with the Founder's Office.

How to Apply
Interested candidates must submit their updated CV along with answers to the following questions:
• Share a social media account, page or campaign you have grown. Mention its starting audience, current audience and the strategies you implemented.
• Share your best social media post or short-form video. Explain why it performed well and provide its engagement or performance metrics.
• Identify a brand with weak social media marketing. What three improvements would you implement during your first week?
• Which AI tools do you use for content creation, and what does your end-to-end content production workflow look like? Mandatory Application

Requirements:
• Updated CV/Resume.
• Link to at least one social media account or content portfolio created by you.
• Three original content samples.
• Current education status and graduation year.
• Preferred working mode: In-person Pune or Remote. Join Blessing Softtech and turn creative ideas into impactful digital campaigns, stronger brands and measurable business growth.

📌 Digital Marketing Intern (India)
🏢 Blessing SoftTech
📍 India