About the Organisation Loch Corporate Services is a professional services firm delivering a broad range of solutions across administrative, technical, marketing, and specialised operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors. Role Overview We're looking for an Email Marketing Executive to plan, build, and optimise campaigns across our portfolio of websites and brands serving the international market. Proven experience in email marketing is required, along with hands-on skills in ActiveCampaign, Instantly, Mailchimp, Google Analytics, CRM/database tools, and AI tools such as Claude and ChatGPT.

Key Responsibilities
• Build and schedule email campaigns (newsletters, promotions, updates, blog digests) using ActiveCampaign/Mailchimp templates
• Design and build automated email flow journeys for newsletters and updates, lead capturing, lead activation, lead nurturing, and other marketing automation workflows
• Create and maintain reusable email and WhatsApp templates that stay consistent with each brand’s look and voice
• Own audience segmentation: segment lists by behaviour, lifecycle stage, and interests, and personalise content using merge tags and dynamic blocks
• Run A/B tests on subject lines, content, and CTAs to improve performance
• Optimise subject lines: write short, catchy titles that make people open the message
• Write engaging, story-led copy that is clear and persuasive, builds trust, and prompts action
• Maintain list hygiene and monitor deliverability (bounce rates, sender reputation, SPF/DKIM/DMARC basics)
• Test email rendering across major clients (Gmail, Outlook, Apple Mail) before sending




• Tag campaigns with UTMs and track conversions via Google Analytics
• Track analytics: read open rates, click-through rates, bounce rates, and conversions to measure success, and report monthly with recommendations
• Collaborate with SEO and paid media teams to align campaigns with broader marketing efforts
• Coordinate with content writers and designers to plan and create content and visuals for emails
• Manage separate calendars and templates across multiple brands without mixing brand voice or data
• Ensure prompt and accurate communication with clients via email to minimise unsubscribes
• Create and maintain email databases for lead generation
• Analyse campaign performance and suggest improvements
• Report on enquiries/revenue generated from email marketing efforts
• Ensure deliverability and compliance: all email and WhatsApp communication follows consent/opt-in rules, anti-spam regulations, platform policies, and industry best practices
• Use Claude, ChatGPT, and other AI tools to speed up campaign work, including building skills files that make email marketing setup faster and more consistent Key Deliverables
• Email campaigns and automated flows delivered on schedule and on-brand across all brands
• Clean, segmented databases with healthy deliverability
• Monthly performance reports with improvement recommendations
• All email and WhatsApp communication compliant with opt-in and anti-spam rules Required Skills and Attributes
• Strong copywriting/editing skills for email and WhatsApp formats,



including subject line optimisation and engaging storytelling
• Hands-on proficiency in ActiveCampaign and Mailchimp, or any other email marketing tools including building marketing automation and email flows
• Tech-savvy with Claude, ChatGPT, and other AI tools, with the ability to build skills files to speed up email marketing setup
• Valuable to have: WhatsApp marketing experience, including WhatsApp Business API/broadcast tools (WATI, Interakt)
• Working knowledge of deliverability basics, email testing tools (Litmus/Email on Acid), audience segmentation, and Google Analytics/UTM tracking
• Basic HTML/CSS for template customisation
• Must have access to or experience managing 150–500 email accounts for bulk email outreach
• Strong attention to detail and ability to manage multiple brands/deadlines at once Qualifications
• Bachelor’s degree in journalism, Marketing, Communications, or related field — or relevant equivalent experience
• 1–2 years of experience in Bulk Emailing / Cold Emailing / Lead Generation, and email marketing (WhatsApp/SMS experience a plus)
• Certification in Email marketing or related field Employee Benefits
• Four weeks of paid annual leave
• Health insurance coverage
• Provident Fund (PF) contributions in accordance with Indian regulations
• Performance-linked bonuses, subject to eligibility and company policy Compliance and Confidentiality The Email Marketing Executive is required to operate exclusively within approved systems and platforms as directed by Loch. All client and organisational data must be handled in strict accordance with the firm's data handling protocols. Any client-facing outputs must be subject to appropriate review and oversight prior to delivery. The role holder must maintain confidentiality of all client, commercial, and operational information at all times.

📌 Email Marketing Specialist (Gurugram)
🏢 Loch Corporate Services
📍 Gurugram