About the Role
At Straive, events are a vital driver for pipeline generation, brand positioning, and executive engagement across North America, Europe, and India. While the Marketing Director owns overall event strategy, portfolio prioritization, and final event selection, the Senior Manager – Events will serve as the operational engine—owning end-to-end execution, pre-event commercial readiness, workflow automation, financial governance, and delivery.

Key Responsibilities
1. End-to-End Event Execution & Process Automation (35%) ● Deliver turnkey operations for conferences, executive roundtables, dinners, and trade shows across North America, Europe, and India. ● Build and scale reusable SOPs, workback templates, risk logs, and operational dashboards to eliminate manual coordination. ● Run weekly progress cadences with internal teams and external partners; proactively flag risks to ensure on-time delivery. ● Manage all on-site and virtual event logistics: booth fabrication, AV/tech, signage, collateral shipments, badge allocations, and meeting rooms. ● Partner with content and digital teams to ensure timely collateral delivery and execute pre-, during-, and post-event social media amplification. ● Maintain a central repository of all event communications, meeting notes, contracts, and spend history. ● Undertake domestic travel within India for in office management as required. 2. Vendor & Agency Management (20%) ● Serve as primary operational liaison for international and domestic event organizers, booth builders, and agencies. ● Ensure 100% fulfillment of contracted sponsorship deliverables (booth specs, signage, speaking slots, lead retrieval apps).



● Partner with Procurement to negotiate competitive terms and identify cost savings across logistics and production. ● Manage international agency workflows across US and European time zones with professional, cross-cultural diplomacy. 3. Stakeholder Coordination & Pre-Event Readiness (20%) ● Drive pre-event commercial readiness so sales teams arrive with pre-scheduled, qualified meetings and clear objectives. ● Partner with P&L; heads and hunters (S&R;, DAAiS, EdTech) to thoroughly vet attendee lists, target accounts, and suggest high-fit events. ● Collaborate with SDR teams on target account mapping, pre-event outreach, and verified meeting schedules. ● Enforce strict creative lead times with Project Management, Content, and Design teams to prevent last-minute collateral rushes. ● Maintain and broadcast the consolidated global and domestic events master calendar. 4. Budget, Procurement Management & Financial Discipline (15%) ● Maintain tight budget governance: track approved budgets, committed spend, actuals, and forecast variances across all events. ● Automate and drive smooth payment workflows to guarantee on-time disbursements for organizers and vendors. ● Manage end-to-end procurement workflows with Legal and Finance (vendor onboarding, NDAs, SOWs, PO generation). ● Maintain an organized audit trail of all contracts, POs, invoices, and payment receipts. 5. Lead Management,



SDR Follow-Up & Event ROI Tracking (10%) ● Manage lead capture, ensure badge scan data hygiene, and enforce rapid lead upload into HubSpot CRM. ● Drive post-event accountability: coordinate prompt handoffs to SDRs, monitor follow-up cadences, and verify CRM data accuracy (sales/SDRs retain ownership of deal progression). ● Track and report monthly event impact: Cost per qualified meeting (CPQM), target-account engagement, event-influenced MQLs/SQLs, and pipeline velocity. ● Lead structured post-event debriefs and consolidate commercial feedback into actionable ROI summary decks. Candidate Profile & Requirements ●

Experience:
6–7+ years in B2B marketing, including 5+ years of dedicated, hands-on B2B event management across global conferences, sponsorships, and agencies (preferably in IT/BPS, tech, or professional services). ● Execution Rigor & Process Building: Proven track record of owning full operational delivery and designing reusable workflows, templates, and dashboard systems. ● Commercial Alignment: Robust understanding of enterprise sales cycles; experienced in partnering with SDRs and commercial teams on target-account vetting and pre-scheduled meetings. ● Tools & Systems: Hands-on proficiency with HubSpot CRM and database/spreadsheet tools for lead and pipeline tracking. ● Financial Discipline: Practical experience managing corporate procurement, SOW/PO lifecycles, and budget variance reporting. ● Communication & Mobility: Clear executive communication across senior internal stakeholders and international partners (US/EU time zones). Willing to travel domestically across India as needed.

📌 Senior Manager – Events (Mumbai)
🏢 Straive
📍 Mumbai