JOB DESCRIPTION

About the Role
We are seeking a result-driven Deputy Product Marketing Manager to drive the strategy, planning, and execution of product launches for the hardware and software portfolio of our UAV/drones. You will personally manage and play a critical role in defining and executing go-to-market strategies, crafting compelling product narratives, and ensuring seamless cross-functional alignment. This role requires a blend of hands-on execution, strategic vision, and technological understanding.

Key Responsibilities
• Customer-Centric Approach: Proactively collect, analyse, and implement customer feedback to refine product positioning and messaging.
• Market Research & Insights: Continuously analyse market trends, customer needs, and competitor activities to drive informed decisions.
• Technological Understanding: Build a strong understanding of the hardware and software technologies underpinning our products and simplify complex technical details for customers.
• Product Positioning & Messaging: Develop clear, differentiated, and customer-centric product positioning and messaging frameworks.
• Launch Excellence: Own and drive successful product launches, ensuring alignment, timely execution, and measurable results.
• Strategic Vision: Develop and execute comprehensive go-to-market strategies for complex hardware and software products.
• Content Development: Oversee the creation of impactful sales enablement materials, product collateral, and customer-facing content.
• Cross-Functional Collaboration:



Collaborate with Product Management, Sales, and Customer Success teams to ensure alignment with product and business objectives.
• Process Optimization: Create and implement SOPs and strategies for liaising with multiple internal teams and stakeholders.

Qualifications:
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 4+ years of experience in product marketing, with a strong background in the technology industry
• Proven track record of successfully managing complex hardware and software product launches.
• Exceptional communication, storytelling, and presentation abilities.
• Analytical mindset with the ability to interpret data and derive actionable strategies.
• Technological aptitude to grasp, simplify, and articulate technical product details.
• Experience working in cross-functional teams in dynamic, fast-paced environments. Why Join Us?
• Opportunity to shape and drive high-impact product marketing initiatives.
• Collaborative, innovative, and growth-focused work culture.
• Competitive compensation and benefits package.
• Explicit pathways for professional development and career growth.

How to Apply
If you are passionate about driving product success, thrive in a technology focused company, and excel in delivering impactful product launches, we want to hear from you Apply now with your updated resume and a brief cover letter.

Location:
Ghansoli, Navi Mumbai Reports To: Senior Product Marketing Manager Powered by Webbtree

📌 Deputy Product Marketing Manager (Navi Mumbai)
🏢 IdeaForge
📍 Navi Mumbai