04 Nov
|
FraCXOHire
|
India
Company Description FraCXOHire is an operating system for fractional leadership, connecting top executives with forward-thinking companies through a single, streamlined platform. It offers an end-to-end solution for discovery, engagement, and tracking, enabling organizations to access vetted, world-class leadership talent on flexible terms without traditional recruiters or agencies. Executives gain the ability to build portfolio careers, working with multiple companies simultaneously while maintaining autonomy over their scope and schedule. Designed as infrastructure rather than a simple job board, FraCXOHire powers the entire lifecycle of fractional work for both companies and talent. The platform is redefining how the world’s best leaders collaborate with ambitious organizations in the recent fractional economy. Role Description The Senior Performance Marketing – Jewellery role is a fractional position focused on driving growth and customer engagement for jewellery offerings across digital channels for a client. This role involves planning, executing, and optimising performance marketing campaigns, including paid search, paid social, and remarketing, specifically tailored to jewellery audiences and product lines. The individual will analyse campaign metrics, manage budgets, and conduct A/B tests to improve conversion rates, return on ad spend, and overall funnel performance.
Day-to-day responsibilities include collaborating with jewellery designers and merchandising teams to align campaigns with product launches, refining audience segmentation, and crafting compelling messaging and creatives. The role also requires continuous monitoring of market trends in jewellery and fashion, preparing performance reports, and recommending data-driven strategies to enhance brand visibility and sales. Qualifications
• Jewellery Design and Fashion Jewellery expertise to understand product features, aesthetics, and target customer preferences.
• Strong Customer Service orientation to shape campaigns that address customer needs, feedback, and post-purchase experience.
• Experience in Training teams or partners on brand guidelines, campaign best practices, and performance marketing tools.
• Proven track record in performance marketing, including managing paid search, social, and display campaigns with measurable results.
• Ability to interpret data, build dashboards, and translate insights into clear optimisation strategies.
• Familiarity with e-commerce platforms, attribution models, and conversion rate optimisation within retail or luxury sectors.
• Excellent written and visual communication skills, with attention to detail and brand consistency.
• Comfort working independently in a remote, rapid-paced environment and collaborating across cross-functional teams.
📌 (Fractional) Senior Performance Marketing (India)
🏢 FraCXOHire
📍 India