We’re Hiring | Digital Fundraising Manager – Performance Marketing & Individual Giving Ladli Foundation is looking for an experienced digital fundraising professional to grow individual donations through high-performing online campaigns. The role will lead the planning, execution and optimisation of digital campaigns that bring new donors to Ladli Foundation, increase donations through our website and build lasting supporter relationships. The ideal candidate will combine robust performance marketing expertise with a clear understanding of fundraising and social impact.

Key Responsibilities
• Develop and lead digital fundraising strategies and donation campaigns across Meta Ads, Google Ads, YouTube and other relevant platforms.
• Plan and manage the full donor journey—from audience discovery and campaign storytelling to landing-page conversion, donation and donor follow-up.
• Use AI tools to support audience research, campaign planning, content and creative development, testing and performance analysis.
• Grow website traffic, online donations, first-time donors and recurring contributions.
• Monitor and improve campaign performance using metrics such as cost per donation, donor acquisition cost, conversion rate, return on ad spend and donor retention.
• Conduct A/B tests on audiences, ad creatives, messages, landing pages and donation journeys.




• Work with the communications, creative, website and programme teams to turn Ladli Foundation’s work into compelling, ethical and donor-focused campaigns.
• Set up and review tracking, dashboards and reports using tools such as Google Analytics 4, Google Tag Manager and advertising-platform analytics.
• Manage campaign budgets and make data-led decisions on how to improve results. The Ideal Candidate
• Has at least 5 years of relevant experience in digital fundraising, performance marketing or digital marketing, preferably with an NGO, nonprofit or social-impact organisation.
• Has hands-on experience acquiring individual donors through paid digital campaigns.
• Can demonstrate successful campaigns and measurable results, such as donations raised, cost per donor, conversion improvements or donor growth.
• Has practical experience with Meta Ads and Google Ads, along with analytics, tracking and conversion optimisation.
• Understands digital storytelling and can develop fundraising campaigns that connect people with a cause and motivate them to donate.
• Uses AI tools thoughtfully to improve campaign research, content development and optimisation.
• Is analytical, creative, self-driven and committed to Ladli Foundation’s mission. Position: Full-time
- Onsite

📌 Fundraising Manager (New Delhi)
🏢 Ladli Foundation Trust
📍 New Delhi