Job Summary: As a Marketing Mix Modeling (MMM) Consultant, you will be responsible for building, calibrating, and interpreting marketing mix models to help clients measure and optimize the effectiveness of their media investments. Your typical day will involve hands-on model development using open-source frameworks such as PyMC, Meridian, and Robyn, working closely with client teams and senior colleagues to deliver data-driven insights that inform media planning and budget allocation decisions. Roles &

Responsibilities:
• Develop and implement Marketing Mix Models using open-source frameworks including PyMC, Google Meridian, and Meta Robyn.
• Conduct data preparation, cleaning, and exploratory analysis on media spend, sales, and external factor datasets.




• Apply Bayesian and regression-based MMM techniques to quantify channel contribution, ROI, and diminishing returns curves.
• Collaborate with client stakeholders to gather requirements, present model outputs, and translate results into actionable media recommendations.
• Support model validation, sensitivity analysis, and scenario planning to guide budget optimization decisions.
• Work alongside managers and senior team members to contribute to project delivery, documentation, and client presentations.
• Stay current with developments in MMM methodology, open-source tooling, and media measurement best practices.

📌 I&P - GN - SONG - AI & Data - Marketing - MMM - Consultant (Bengaluru)
🏢 Accenture in India
📍 Bengaluru