Meta Ads Specialist (Facebook & Instagram)

Job Type
Part-time | Fully Remote

Working Hours
Up to 18 hours per week Schedule: Flexible Industry: Global E-commerce & Dropshipping Compensation: Competitive, based on experience and location We are an international e-commerce and dropshipping team operating across global markets, with a strong focus on digital advertising, campaign optimization, and performance-driven growth. We are currently seeking an experienced and results-oriented Meta Ads Specialist to join our remote marketing team. The ideal candidate will have hands-on experience managing Facebook and Instagram advertising campaigns, monitoring advertising accounts, troubleshooting campaign issues, and optimizing performance to achieve profitable results. We are looking for a proactive professional who understands how to maintain stable advertising operations, reduce unnecessary advertising costs, and scale successful campaigns.

Key Responsibilities
1. Facebook & Instagram Ads Management Create, launch, manage, and optimize advertising campaigns through Meta Ads Manager. Monitor active campaigns and ensure consistent advertising performance. Manage multiple advertising campaigns and accounts. Adjust campaign budgets, targeting, placements, and bidding strategies. Monitor daily advertising spending and campaign delivery. Maintain organized campaign structures and performance records. 2. Campaign Monitoring & Troubleshooting Perform daily checks on active advertising campaigns. Identify and troubleshoot campaign delivery problems. Investigate unexpected performance drops and advertising cost increases. Diagnose Meta Ads Manager and Business Manager issues. Monitor rejected advertisements and account notifications. Assist in resolving advertising account restrictions through official Meta procedures. Identify tracking problems involving Meta Pixel and Conversions API. Ensure all advertising activities comply with Meta's advertising policies. 3. Advertising Performance Optimization Analyze ROAS, CPA, CPC, CPM, CTR, conversion rates, and other key performance indicators. Identify underperforming campaigns and implement improvements. Optimize advertising budgets to maximize return on investment.



Conduct A/B testing for audiences, creatives, and campaign structures. Develop strategies to improve conversions and reduce customer acquisition costs. Identify profitable campaigns and recommend appropriate scaling strategies. Support ongoing optimization of international dropshipping advertising campaigns. 4. E-commerce & Dropshipping Campaign Support Manage advertising campaigns for e-commerce products across international markets. Analyze product advertising performance and profitability. Collaborate with the team to identify effective advertising opportunities. Monitor performance across different products, audiences, and geographic markets. Support product testing and campaign scaling based on performance data. 5. Reporting & Team Collaboration Prepare daily, weekly, and monthly campaign performance updates. Maintain accurate advertising performance reports. Communicate campaign problems and recommended solutions. Collaborate with marketing managers, creative teams, and other advertising specialists. Provide actionable insights to improve overall marketing performance. Requirements Minimum 2 years of hands-on experience with Facebook and Instagram advertising. Strong knowledge of Meta Ads Manager and Meta Business Manager. Experience managing and optimizing conversion-focused advertising campaigns. Understanding of campaign troubleshooting and advertising account management. Strong knowledge of ROAS, CPA, CPC, CPM, CTR, and conversion tracking. Experience with Meta Pixel and campaign performance analysis. Strong analytical and problem-solving skills. Ability to manage multiple advertising campaigns independently. Good written English communication skills. Strong organizational skills and attention to detail. Reliable internet connection and ability to work remotely.



Preferred Qualifications Previous experience working with e-commerce or dropshipping businesses. Experience managing substantial advertising budgets. Experience scaling profitable Meta Ads campaigns. Familiarity with Shopify and Google Analytics 4. Knowledge of Meta Conversions API. Experience with international advertising markets, including the United States, Canada, Europe, and Australia. Ability to identify and resolve complex advertising performance issues. Compensation & Benefits Competitive compensation based on experience and location. 100% remote working environment. Flexible working schedule. Up to 20

working hours
per week. Opportunity to work with an experienced international e-commerce team. Exposure to global digital advertising projects. Opportunities for professional growth and long-term collaboration. Potential performance-based bonuses, subject to agreement. What We Are Looking For We are particularly interested in professionals who: Have practical experience managing Facebook and Instagram advertising campaigns. Can identify and resolve advertising problems efficiently. Understand how to optimize campaigns for profitability. Are comfortable analyzing advertising data and making strategic decisions. Can work independently and take responsibility for campaign performance. Have experience supporting e-commerce or dropshipping advertising operations.

How to Apply
Interested candidates should submit: An updated resume or professional profile. A brief summary of their Facebook and Instagram advertising experience. Examples of previous campaign results or performance improvements, excluding confidential client information. Relevant experience with e-commerce or dropshipping campaigns. Their availability for work from home. Shortlisted candidates will be contacted for an online interview. Join our international marketing team and help us manage, optimize, and scale successful Facebook and Instagram advertising campaigns across global markets. Pay: ₹5,000.00
- ₹5,500.00 per hour Expected hours: No less than 18.0 per week

Benefits:
- Flexible schedule
- Paid time off
- Work from home Work

Location:
Remote

📌 Marketing Facebook ADS (India)
🏢 Sandro Global Marketing
📍 India