Key Responsibilities
• Own sales targets for IVD and RUO kits across assigned regions and customer segments.
• Build and execute the go-to-market plan for new productstarget accounts, pricing, and channels.
• Shape product positioning and messaging with the product and scientific teams.
• Open and grow accounts with hospitals, diagnostic labs, and medical universities.
• Engage government programs and tenders to place tests in public health initiatives.
• Run product demos, evaluations, and scientific presentations for lab heads and clinicians.
• Manage distributors and channel partners; track pipeline, forecasts, and market feedback.
Qualifications:
• Science background: Bachelor’s or above in life sciences,
biotechnology, or microbiology
• Minimum 4
- 5 years’ experience in sales of diagnostic kits, ideally molecular diagnostics
• IVD and RUO selling experience across clinical and research customers
• Existing network with hospitals, diagnostic labs, government programs, and medical universities
• Proven track record of taking a current product into a new market—GTM and positioning
• Excellent communication and negotiation skills; comfortable with field travel
• Startup mindset with high ownership and a bias for results