Job Overview We are looking for a result-oriented and data-driven Content SEO, AEO, GEO & Off-Page SEO Specialist to strengthen our brand's organic search presence across traditional search engines, answer engines, and AI-powered search platforms. The candidate will be responsible for planning and executing comprehensive SEO strategies, optimizing website content, improving search visibility, building high-quality backlinks, and increasing brand presence across AI platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. The ideal candidate should have strong expertise in traditional SEO, content optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), link building, and organic growth strategies.

Key Responsibilities
1. Content SEO (Search Engine Optimization) Develop and execute comprehensive SEO-driven content strategies. Conduct keyword research, competitor analysis, and search intent analysis. Identify primary, secondary, long-tail, and semantic keywords. Create SEO-friendly content briefs for blogs, landing pages, website pages, and articles. Optimize website content using relevant keywords and search intent. Implement on-page SEO practices, including title tags, meta descriptions, header tags, internal linking, image optimization, and URL optimization. Optimize existing content to improve keyword rankings and organic traffic. Develop topical authority through content clusters and pillar pages. Collaborate with content writers to ensure SEO-friendly, engaging, and informative content. Identify content gaps and opportunities to improve organic visibility. 2. AEO (Answer Engine Optimization) Develop strategies to improve website visibility across answer engines. Optimize content for Google AI Overviews, Featured Snippets, People Also Ask, and conversational search. Create FAQ sections, question-based content, and direct-answer formats. Structure content to provide clear, accurate, and concise answers to user queries. Optimize content for voice search and natural-language queries. Implement relevant schema markup and structured data. Improve the chances of content being referenced by answer engines and AI-powered search platforms. 3. GEO (Generative Engine Optimization) Develop and execute GEO strategies to improve brand visibility in AI-generated search responses. Optimize content for platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews. Create authoritative, factually accurate, well-structured, and citation-worthy content. Strengthen brand authority through topical coverage, entity optimization, and semantic SEO. Improve brand mentions, references, and citations across AI-powered search experiences. Identify opportunities to get the brand featured in relevant AI-generated answers. Monitor brand visibility and citations across generative search platforms. Develop strategies to improve brand discoverability in AI-driven search environments. 4.



Off-Page SEO & Backlink Profile Management Develop and execute effective off-page SEO and link-building strategies. Build and maintain a solid, relevant, and high-quality backlink profile. Identify high-authority and industry-relevant websites for backlink acquisition. Execute ethical white-hat link-building activities, including guest posting, digital PR, niche edits, resource link building, and broken link building. Conduct competitor backlink analysis and identify backlink gap opportunities. Monitor referring domains, backlink quality, anchor text distribution, link relevance, and link growth. Analyze toxic, spammy, and irrelevant backlinks and recommend corrective actions wherever necessary. Develop strategies to earn natural backlinks through valuable content, research, industry insights, and digital PR. Manage link-building outreach campaigns and establish relationships with publishers, bloggers, and relevant website owners. Track acquired and lost backlinks and monitor overall backlink profile health. Ensure backlinks follow search engine guidelines and contribute to sustainable organic growth. 5. Technical SEO & Website Optimization Conduct regular website SEO audits to identify technical issues. Monitor website indexing, crawling, canonical tags, redirects, and broken links. Identify and resolve issues related to duplicate content and crawlability. Monitor Core Web Vitals and website performance. Optimize website structure, internal linking, and URL architecture. Coordinate with developers to implement technical SEO recommendations. Ensure proper implementation of XML sitemaps and robots.txt. 6. Content Strategy, Analytics & Reporting Develop monthly SEO content calendars and execution plans. Perform regular keyword tracking and competitor benchmarking. Analyze organic traffic, impressions, clicks, CTR, and conversions. Monitor performance using Google Analytics 4 and Google Search Console. Track keyword rankings, backlink growth, referring domains, and organic visibility. Monitor AI search visibility, brand mentions, and citations across generative platforms. Prepare monthly SEO performance reports with actionable insights. Collaborate with content writers, designers, developers, and marketing teams. Stay updated with Google algorithm updates, SEO trends, and developments in AI search. Required Skills & Qualifications 2–5 years of hands-on experience in SEO and digital content optimization. Strong understanding of Content SEO, AEO, GEO, and Off-Page SEO. Excellent keyword research and search intent analysis skills. Hands-on experience in backlink building and backlink profile management.



Strong understanding of on-page SEO, technical SEO, and off-page SEO. Experience with Google Analytics 4 and Google Search Console. Working knowledge of Ahrefs, SEMrush, Moz, Screaming Frog, or similar SEO tools. Knowledge of schema markup, structured data, and semantic SEO. Understanding of topical authority, entity SEO, and internal linking. Familiarity with ChatGPT, Gemini, Perplexity, and AI-powered search platforms. Strong analytical, communication, and content optimization skills. Ability to develop SEO strategies based on data and performance insights. Preferred Qualifications Experience in optimizing websites for AI-powered search engines. Hands-on experience with AEO and GEO implementation. Experience in digital PR, guest posting, and authority link building. Understanding of AI search visibility and citation tracking. Experience in competitor backlink gap analysis. Knowledge of content marketing and organic growth strategies. Experience working with B2B, SaaS, or digital-first brands. Key Performance Indicators (KPIs) Content SEO Growth in organic website traffic. Improvement in targeted keyword rankings. Increase in organic impressions and click-through rates. Growth in indexed and ranking content pages. Improvement in content engagement and conversions. AEO & GEO Growth in Featured Snippet and People Also Ask visibility. Increased brand mentions and citations across AI platforms. Improvement in AI search visibility. Growth in AI-driven referral traffic. Increased brand presence in relevant AI-generated responses. Off-Page SEO & Backlinking Growth in quality and relevant referring domains. Increase in high-quality contextual backlinks. Improvement in backlink profile quality and relevance. Successful execution of monthly link-building targets. Improvement in organic rankings through sustainable authority-building efforts. Technical SEO Improvement in website crawlability and indexability. Reduction in technical SEO errors. Improvement in Core Web Vitals and website performance. Better website architecture and internal linking. Tools & Platforms Google Analytics 4 Google Search Console Ahrefs SEMrush Moz Screaming Frog Google Keyword Planner ChatGPT Google Gemini Perplexity Schema Markup Validator Other AI search visibility and SEO monitoring tools Ideal Candidate We are looking for someone who understands how users discover brands through Google, traditional search engines, answer engines, and AI-powered search platforms. The candidate should be capable of developing and executing end-to-end organic growth strategies, from keyword research and content creation to technical SEO, backlink building, and AI search optimization. The ultimate objective is to improve organic traffic, search rankings, website authority, brand visibility, and qualified lead generation across traditional and AI-powered search ecosystems. Pay: ₹25,000.00
- ₹40,000.00 per month Work

Location:
Remote

📌 Content SEO, AEO, GEO (India)
🏢 Canjinn Solution
📍 India