- Opportunity to lead the Marketing function
- Opportunity to directly work with the senior management About Our Client A financial services conglomerate.

Job Description
Strategic Leadership
- Develop and execute the digital marketing strategy aligned with business objectives and growth goals.
- Create annual and quarterly marketing plans with clear KPIs and measurable outcomes.
- Lead digital transformation initiatives across business units and identify current opportunities for customer acquisition, engagement, and market expansion. Performance Marketing
- Drive customer acquisition through Google, Meta, LinkedIn, YouTube, and other digital channels.
- Optimize campaigns to improve lead generation, conversions, ROAS, and customer acquisition costs.
- Manage digital media planning, performance tracking, and marketing budgets. Brand & Content Marketing
- Lead integrated brand campaigns across digital platforms.
- Oversee content strategy across websites, blogs, social media, email, video, and thought leadership initiatives.
- Ensure consistent brand positioning and messaging across all customer touchpoints. Website & Marketing Technology
- Own website strategy, SEO, UX, and conversion rate optimization.
- Manage marketing automation platforms, CRM integrations, and lead nurturing programs.
- Collaborate with technology teams to enhance digital customer journeys and user experiences. Analytics & Insights
- Track campaign performance, website traffic, customer behavior, and marketing ROI.
- Develop executive dashboards and actionable performance reports.




- Leverage data-driven insights to optimize marketing investments and business outcomes. Social Media & Reputation Management
- Build and grow the company's presence across key social platforms.
- Strengthen employer branding and corporate reputation through digital storytelling.
- Monitor online reputation, customer feedback, and social engagement. Team & Stakeholder Management
- Lead, mentor, and develop a high-performing digital marketing team.
- Manage agencies, media partners, technology vendors, and cross-functional stakeholders.
- Foster a culture of innovation, accountability, and continuous improvement. Compliance & Governance
- Ensure marketing communications comply with regulatory, legal, and internal governance requirements.
- Maintain adherence to brand guidelines and industry advertising standards. The Successful Applicant Desired Skills & Competencies
- Digital Marketing Strategy & Leadership
- Performance Marketing & Media Buying
- SEO, SEM & Conversion Rate Optimization (CRO)
- Marketing Automation & CRM Management
- Google Analytics (GA4) & Google Tag Manager
- Content, Social Media & Email Marketing
- Brand Management & Reputation Building
- Data Analytics, Dashboarding & Marketing Insights
- AI-Powered Marketing Tools
- Budget Management & Cost Optimization
- Agency & Vendor Management
- Team Leadership & Project Management
- Strong Communication & Presentation Skills What's On Offer
- Opportunity to lead digital marketing initiatives.
- Competitive salary package.
- Chance to work in a varied and growing industry. If this role feels right for you, consider applying for the position. Quote job ref: JN-072026-7070385

📌 Head - Marketing (Ahmedabad)
🏢 Michael Page
📍 Ahmedabad