Key Responsibilities
• PR Strategy & Media Outreach: Develop and execute B2B public relations campaigns targeting industry trade journals, specialized news portals, and podcast channels in BFSI, Title & Settlement, and Precision Manufacturing/Engineering.
• Media Pitching & Content Drafting: Draft high-impact press releases, pitch angles, media alerts, executive commentary, and thought leadership contributed articles. Pitch senior journalists, trade editors, and industry analysts.
• Media Monitoring & Analytics: Track, measure, and report on brand coverage, share of voice (SOV), media sentiment, press pickup, and backlink impact across both brands. Conduct competitor PR benchmark analysis.
• Executive Visibility & Speaker Bureau: Identify and secure speaking opportunities, panel seats, industry award submissions, and podcast features for leadership executives across target industry events and trade shows.
• Reputation Management & Crisis Comms:



Assist in monitoring online brand reputation (social channels, review platforms, industry forums) and help formulate clear response strategies when required. Requirements & Qualifications
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Experience:
Minimum 4+ years of experience in B2B Public Relations, Corporate Communications, or Media Relations (agency or in-house), serving clients in BFSI, Manufacturing, Technology, or B2B Skilled Services.
• Media Network: Demonstrated track record of securing earned media coverage and pitch pickups in trade publications, business journals, or digital news media.
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Skills:
o Exceptional written and verbal communication skills with the ability to turn complex business/technical updates into media-worthy stories. o Strong research, analytical, and media monitoring skills using PR tools (e.g., Cision, Muck Rack, Meltwater, Google Alerts).

📌 PR Analyst (Mumbai)
🏢 verity global solutions
📍 Mumbai