Build a scalable creator-led acquisition channel that uses trusted voices, compelling content and community distribution to drive discovery, first purchases, and repeat transactions.

Key responsibilities
Identify creators based on audience relevance, content quality, engagement, and commercial potential. Own creator sourcing, outreach, negotiations, briefs, execution, and relationship management. Develop repeatable campaign formats across YouTube, Instagram, and other relevant platforms. Experiment with creator-led product discovery, seller stories, reviews, referral programmes, and category-specific content. Measure creator performance using tracked links, referral codes, attributed transactions, CAC, and incrementality where feasible. Build a repeatable creator acquisition model rather than relying on one-off influencer campaigns.



Must-have profile Hands-on experience executing influencer or creator marketing campaigns. Solid understanding of creator selection, pricing, negotiations, and campaign economics. Ability to evaluate content quality and identify creators who can genuinely influence consumer behaviour. Experience tracking campaign performance beyond views, reach, and engagement. Strong communication, relationship-building, and execution skills. Preferred backgrounds Consumer startups D2C and e-commerce brands Creator-led consumer businesses Agencies where the candidate personally owned campaign strategy and performance

📌 Influencer Marketing Manager (Bengaluru)
🏢 Qrata
📍 Bengaluru