Role & responsibilities Performance Marketing & Paid Campaigns
* Plan, execute and optimise paid campaigns across Meta Ads (Facebook and Instagram), and other relevant platforms.
* Manage campaign budgets, audience targeting, keyword research, bidding strategies and conversion optimisation.
* Implement targeting and marketing campaigns to convert website visitors and prospective customers into qualified leads.
* Monitor campaign performance and optimise cost per lead, cost per qualified lead and conversion rates. B2B Lead Generation & Business Growth
* Build lead-generation funnels covering awareness, enquiry, qualification, sales follow-up and conversion.
* Identify recent digital channels and growth opportunities to expand the company's customer base in India and international markets, where relevant. AI-Driven Marketing & New-Age Strategies
* Use AI tools for audience research, competitor analysis, campaign planning, ad-copy development and marketing insights.
* Leverage AI-assisted creative tools to develop and test ad variations, campaign messaging and content ideas.
* Explore platform-native AI advertising features, automated bidding, audience optimisation and campaign testing.
* Use AI to improve marketing productivity, analyse performance trends and identify growth opportunities.
* Stay updated on emerging digital marketing technologies and implement relevant initiatives based on measurable business value.
* Analytics, Tracking & Reporting Track campaign performance




* Prepare regular performance dashboards covering advertising spends, lead volume, qualified leads, CPL, conversion rates and return on advertising spend wherever applicable.
* Analyse website traffic, landing-page performance and lead funnel drop-offs.
* Present actionable insights and recommendations to improve campaign effectiveness and marketing ROI. Conversion Rate Optimisation & Website Growth
* Analyse website performance to identify lead-generation and conversion opportunities.
* Recommend improvements to landing pages, enquiry forms, calls to action and customer journeys.
* Coordinate with website, SEO, content and design teams to improve traffic quality, user experience and conversions.
* Support organic search visibility and content initiatives aligned with business and lead-generation objectives. Required Skills & Qualifications
* 35 years of hands-on experience in performance marketing, paid media or digital acquisition.
Strong working knowledge of Google Ads and Meta Ads Manager.
* Proven experience in B2B lead generation, preferably for high-value products or services.
* Experience managing advertising budgets, campaign optimisation and conversion-focused marketing.
* Practical familiarity with AI tools for marketing activities.
* Understanding of landing-page optimisation, remarketing, lead funnels and conversion rate optimisation.
* Strong communication and coordination skills, with the ability to work closely with sales, creative and technology teams.

📌 Asst Manager (Mumbai)
🏢 Illusion Dental Laboratory
📍 Mumbai