- Lead creative storytelling and copy development across campaigns, brand films, websites, and digital platforms.
- Mentor and guide content writers and junior creatives to maintain excellence and consistency.
- Collaborate with design, strategy, and media teams to ensure unified creative output.
- Contribute to pitches, credentials, and thought-leadership content to strengthen Infinitys brand and client relationships. Key Skills & Competencies
- Outstanding storytelling and copywriting abilities across multiple formats and media.
- Strategic creative thinking with deep understanding of brand-building and integrated campaigns.
- Leadership skills to mentor and develop a high-performing creative team.
- Data-informed creativity ability to use insights to guide narratives and content performance.
- Excellent communication and collaboration skills.