## About This Role
- Drive profitable user acquisition, scale revenue, and maximize ROAS across all paid digital channels.
- Manage high-impact ad campaigns across Google Ads, Meta, YouTube, and programmatic networks.
- Strategically allocate and optimize multi-million-rupee ad budgets to hit target CAC and LTV metrics.
- Run rigorous A/B tests on ad creatives, copy, and landing pages to continuously improve conversion rates.
- Monitor, analyze, and report on key metrics (ROAS, CPA, CTR, CVR) using Google Analytics and attribution tools.
- Build advanced custom, lookalike, and retargeting audience segments to capture high-intent users.
- Brief design and strategy teams on winning ad formats, hooks, and performance trends.
- Partner with sales teams to align paid acquisition with user onboarding and retention.
- Stay updated on algorithm changes, ad tech innovations, and competitor strategies within the Indian market.
- Bring 3 to 6+ years of hands-on performance marketing experience with deep proficiency in ad managers and data analytics. ## Position Details DepartmentSocial Media LocationGhatkopar West, Mumbai Employment TypeFull-time Experience Required2-4 years+ Years ## Ready to Join Our Team? Take the next step in your career journey with Viral Fission. We're looking for passionate individuals who are ready to make an impact.