## Job highlights
- 4-7 years in real estate sourcing/channel sales with strong Mumbai broker network and local market knowledge
- Build and manage channel partner network, generate qualified leads, drive closures, conduct partner engagement and market intelligence

Job Description
THE HOUSE OF ABHINANDAN LODHA (HOABL) The House of Abhinandan Lodha (HoABL) was founded in 2020, is Indias largest branded land developer, revolutionising real estate transactions through security, technology, transparency, and convenience. HoABL specialises in branded plots, offering a completely hassle-free virtual experience (i.e. selling land to its customers without any physical interaction with them) which is a first in India and probably even globally, while also pioneering the democratisation of land ownership by making this asset class accessible to a wider base of aspiring buyers across the country. In just five years, HoABL has sold about 12 million sq.ft. of developed landall without meeting a single customer face-to-face and ahead of promised timelines—and has around 30 million sq.ft. under active development. The company has expanded its footprint across prime locations such as Alibaug, Anjarle, Ayodhya, and Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi. HoABL has swiftly gained prominence by focusing on plotted developments in key locations where the governments are focused on quality infrastructure, offering a seamless and transparent experience to investors and homebuyers alike. Sourcing Manager Real Estate Mumbai (Western Line / South Mumbai / Navi Mumbai) Role Overview We are looking for a result-driven Sourcing Manager with strong experience in real estate channel sales. The role focuses on building and managing a channel partner (broker) network, generating qualified leads, and driving closures across residential/commercial projects. The ideal candidate should have a solid on-ground presence, local market knowledge,



and proven ability to deliver revenue through channel partners.

Key Responsibilities
1. Channel Partner Acquisition & Management Identify, onboard, and activate new channel partners (CPs) / brokers Build and maintain a strong CP network across micro-markets Develop long-term relationships to ensure repeat business Expand and maintain an active CP database 2. Lead Generation & Sourcing Generate qualified leads through CP network, referrals, and activations Drive site visits and client interactions via CPs Maintain a strong pipeline of opportunities Support sourcing across residential, commercial, or luxury segments 3. Revenue Ownership & Closures Achieve monthly, quarterly, and annual sales targets Convert CP-generated leads into closures/bookings Support high-value deal negotiations where required Ensure maximum revenue contribution from channel network 4. Channel Engagement & Activation Conduct CP meets, events, and project promotions Train CPs on product details, pricing, and inventory Maintain consistent engagement to improve productivity Organize site visits and launch activities 5. Market Intelligence & Strategy Track competitor projects, pricing trends, and broker sentiment Identify new sourcing opportunities and micro-markets Support pre-launch and inventory movement strategies 6. Coordination & ReportiCoordinate with Sales, Marketing, CRM, and Finance teams Maintain MIS reports (site visits, bookings, CP performance) Ensure smooth CP onboarding, documentation, and payouts Track performance and optimize conversion ratios Required Skills & Competencies Core Skills Channel Partner / Broker Management Real Estate Sales (B2B / B2B2C) Lead Generation & Conversion Negotiation & Closing Skills Relationship Management Behavioral Skills Target-driven and high ownership mindset Strong networking and interpersonal skills Excellent communication and presentation skills Ability to work in a fast-paced, field-driven environment Candidate Profile

Experience:
4 to 7 years in Real Estate Sourcing / Channel Sales Strong existing broker network in Mumbai preferred Post
- Graduate Good knowledge of local micro-markets

📌 Sourcing Manager (Mumbai)
🏢 The House of Abhinandan Lodha
📍 Mumbai