Job Description
Group Company: Polycab India Limited Designation: Market Sales Representative (MSR) Office

Location:
Jaipur Position description: Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM Primary

Responsibilities:
Business development
- Identify, convert and engage new influencers as per targets
- Provide timely feedback to BDM regarding market feedback around loyalty program, products etc. Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers Influencer management and expansion
- Own Influencer engagement and targets for the area and ensure 100% adherence to plan
- Ensure market working as per plan
- influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
- Lead site visits for contractors in the area and drive conversions and engagement Conduct regular electrician meets and contractor meets as per plan –
- Discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
- Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
- Engage with key retailers to identify new influencers,



push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc. Process initiatives
- Complete trainings as per the defined training calendar 100% adherence to KPI monitoring process Reporting Team
- Reporting Designation: Market Support Manager
- Reporting Department: Influencer Management Educational qualifications preferred
- Graduate Measurable Deliverables :
- Number of new influencers onboarded
- Number of active influencers scanning on the system
- % Tertiary sales captured on Loyalty program app
- Premium portfolio contribution
- Influencer meets as per plan / target
- Campaigns/Initiatives/project(s) as per plan/target Skills and Functional Competencies:
- Goal oriented: Proven history of sales record, sets clear priorities & meets targets
- Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
- Excellent sales and negotiation skills, and high commercial and business awareness
- High level of communication ability and presentation skills, energized and enthusiastic, ability to build
- solid relations with key customers
- Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
- Self-starters, resilient, resourceful, and able to perform under pressure
- High market presence & regular interaction with all stakeholders, should know the geography well Job Snapshot Updated Date 02-11-2026 Job ID JOB_5519 Division Influencer Management Location Jaipur, Rajasthan, India Employee Type STAFF

📌 MSR-Influencer Management-Jaipur
🏢 Polycab India
📍 Jaipur