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• Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.
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• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
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• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
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• Create memorable consumer experiences that turn first-time users into loyal fans.
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• Ensure every campaign is delivered on time, within budget, and with flawless execution.
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• Turn everyday spaces into unforgettable brand experiences.
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• Build excitement that gets people talking, sharing, and coming back. Retail Engagement
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• Create authentic conversations through product sampling, demos, and on-ground experiences.
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• Build meaningful relationships with consumers, students, corporate communities, retailers, and event partners.
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• Drive consumer engagement, product education, and brand advocacy.
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• Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
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• Stay plugged into trends, conversations, and cultural moments that keep our brand relevant. Vendor Management
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• Build strategic partnerships with colleges, corporates, event organizers, cafs, gyms, retail partners, RWAs, and community groups.
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• Identify recent opportunities for grassroots marketing and local brand collaborations.
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• Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
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• Recruit, train, and manage Brand Ambassadors and promoter teams. Campaign Execution & Operations
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• Own end-to-end campaign execution from planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
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• Ensure every activation delivers a premium consumer experience.
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• Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns. Analytics & ROI
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• Track campaign performance through:
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• Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
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• Analyse consumer behaviour and campaign effectiveness to optimize future activations.
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• Present actionable post-campaign reports and recommendations. Spot Trends
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• Stay plugged into Gen Z culture, social trends, and consumer behaviour.
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• Bring fresh activation ideas that make our brand impossible to ignore.
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• Share consumer insights that influence future products and marketing campaigns. Make Every Activation a Delight
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• Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
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• Recruit and manage Brand Ambassadors and promoter teams.
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• Ensure every campaign is executed seamlessly—from planning to wrap-up. Must have
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• 7-8 years of experience in Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing.
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• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.
- We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.
- If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember—you'll fit right in.

📌 Retail Activation Professional (Mumbai)
🏢 Tenor
📍 Mumbai