Role & responsibilities 1. Regional Fare Strategy
- Set and revise base, weekend, festival and lean-period fares within approved pricing bands.
- Build seat-wise fare ladders to achieve the targeted trip-level average realisation. 2. Market Intelligence & Fare Response
- Maintain a structured market benchmark covering competitor fares, bus types, timings, ratings and seat availability.
- Analyse market movements and convert them into timely pricing decisions. 3. Route-Level Profitability
- Track collection per trip against cost per trip.
- Identify loss-making services at an early stage.
- Recommend corrective actions such as fare revision, timing change, route extension, curtailment or service withdrawal. 4. Demand Reading & Dynamic Pricing
- Compare booking pace with the same period of the previous month and previous year.
- Adjust fares according to demand and booking pace while seats are still sellable.
- Manage inventory release and holding based on sector-level demand. 5. Current Route & Special Service Pricing
- Develop the initial pricing structure for recent routes, including break-even per seat, competitor benchmark and launch fare ladder.
- Analyse demand and recommend the appropriate terminating point for new services.
- Prepare pricing strategies for special and additional services. 6. Management Review & Analysis
- Prepare service-wise revenue, cost, occupancy and realisation reviews.
- Analyse route and service performance and provide data-backed recommendations to management.
- Respond to management queries with accurate figures and clear analysis.
- Recommend whether a service should continue, be revised or be discontinued based on commercial performance. 7. OTA Performance & Visibility
- Coordinate with OTA account managers to improve platform performance.
- Monitor ratings,



cancellation performance, listing quality, promotions and search visibility.
- Identify and resolve issues affecting service visibility and sales performance. 8. Team Supervision & Quality Control
- Allocate routes and responsibilities to Pricing Executives.
- Review daily fare updation, market tracking and pricing decisions.
- Train and guide team members on pricing logic, market analysis and revenue optimisation.
- Ensure accuracy and adherence to the pricing process. 9. Cross-Functional Coordination
- Coordinate with Operations regarding cancellations, route changes and bus-type changes.
- Work with Finance on collection and cost reconciliation.
- Coordinate with Marketing on offers, promotions and campaign pricing.
- Ensure timely communication and implementation of pricing decisions. Preferred candidate profile : 1. Revenue Management 1–6 years of experience in pricing, revenue management or yield management. 2. Dynamic Pricing – Strong ability to establish and defend fare bands based on demand and market conditions. 3. Analytical Depth – Ability to convert booking, occupancy, revenue and cost data into clear pricing decisions. 4. Advanced Excel / Google Sheets – Strong knowledge of cost-per-trip, break-even, revenue and profitability models. 5. Commercial Judgement – Ability to support and defend pricing or route decisions with relevant data and numbers. 6. People Management – Ability to allocate work, review team performance and develop junior team members. 7. Reporting & Presentation – Ability to prepare clear management reports and present data-driven recommendations. 8. Decision-Making Under Pressure – Ability to take timely commercial decisions during peak season and high-demand periods. 9. Market Understanding – Strong understanding of travel demand, seasonality, competitor behaviour and route economics. --

📌 Dynamic Pricing Executive (Kolkata)
🏢 Shyamoli Paribahan
📍 Kolkata