*

Job description
* *Company:* *Altus Learning Private Limited
* *

Experience:
* *3–5 Years
*

Key Responsibilities
*Primary* 1. LinkedIn Marketing & B2B Outreach
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· Manage LinkedIn content posting and engagement.
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· Conduct outreach to school owners, principals, and relevant decision-makers.
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· Participate in relevant LinkedIn groups to build brand awareness and business connections.
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· Identify opportunities to generate qualified B2B leads. 2. Social Media Marketing
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· Plan and execute social media strategies and content calendars.
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· Manage content generation, posting, and audience engagement.
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· Monitor social media performance and prepare regular reports.
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· Identify opportunities to improve reach, engagement, and brand visibility. 3. Search Engine Optimization (SEO)
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· Conduct keyword research, competitor analysis, and website SEO audits.
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· Implement on-page and off-page SEO activities.
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· Identify new opportunities to improve organic search rankings and website traffic.
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· Monitor performance through Google Analytics 4 and Google Search Console. 4. Paid Advertising Campaigns
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· Manage Meta Ads and Google Ads campaigns as required.
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· Execute campaigns for K12 and Rising business verticals whenever required.
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· Monitor advertising budgets,



cost per lead (CPL), conversions, and campaign performance.
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· Optimize campaigns to improve lead quality and marketing ROI. 5. Reporting & Analytics
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· Prepare weekly and monthly digital marketing performance reports.
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· Track leads, website traffic, SEO rankings, social media engagement, and campaign results.
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· Analyze performance data and recommend improvements. Secondary
- Crm & Lead Nurturing
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· Experience with CRM, email marketing, and WhatsApp marketing tools
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· Automation and website form integration
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· Bachelor's degree in Marketing, Business Administration, or a related field.
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· 3–5 years of hands-on experience in digital marketing.
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· Practical experience in LinkedIn marketing, social media, and SEO.
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· Working knowledge of Meta Ads Manager and Google Ads.
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· Experience with CRM, email marketing, and WhatsApp marketing tools.
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· Knowledge of Google Analytics 4, Google Search Console, and reporting dashboards *If you have the required skills and are eager to contribute to a agile team, apply now
* *www.kalorex.org
* Pay: ₹40,000.00
- ₹50,000.00 per month

Benefits:
- Health insurance
- Paid sick time
- Provident Fund Work

Location:
In person

📌 Digital Marketing (Shilaj)
🏢 calorx public school mundra
📍 Shilaj