Job Title: Social Media Specialist Role Overview: We are seeking a versatile Social Media Executive to manage our digital presence across Instagram, Facebook, and LinkedIn. The ideal candidate will combine empathetic copywriting, basic graphic design capabilities, and strong short-form video editing (Reels/Shorts) to communicate brand values effectively to a mature audience.

Key Responsibilities
1. Content Design & Visual Assets Create brand-aligned static posts, carousel slides, and story graphics using Canva or graphic design tools. Ensure visual formatting remains clean, aesthetic, and aligned with a premium, mature audience persona. 2. Reel & Video Production Plan, edit, and assemble short-form video content (Instagram Reels / Shorts). Use mobile or desktop editors (CapCut, Canva, Premiere Pro, InShot) to layer audio, transitions, kinetic typography/captions, and branding. 3. Copywriting & Platform Strategy Write explicit, engaging, and thoughtful captions tailored to Instagram, Facebook, and LinkedIn.



Tailor tone appropriately across platformsmaintaining professionalism on LinkedIn while driving relatability on Instagram and Facebook. Plan, schedule, and maintain a consistent monthly content calendar. 4. Account Management Publish posts across social media channels and monitor performance metrics. Maintain regular account activity and engage politely with community comments and messages. Key

Qualifications:

Experience:
13 years in social media management, content creation, or digital marketing. Editing

Skills:
Hands-on experience creating and editing short videos/Reels. Design

Skills:
Proficiency in Canva (familiarity with Photoshop/Illustrator is a bonus). Communication: Excellent written English skills with an ability to write structured, warm, and thoughtful content. Platform Knowledge: Familiarity with formatting best practices across Instagram, Facebook, and LinkedIn. Work Schedule: 6 Days a Week Timing :10:00AM to 6:30PM

Location:
Prahlad Nagar, Ahmedabad.

📌 Social Media Specialist (Ahmedabad)
🏢 Ethos HR
📍 Ahmedabad